Hiring Outside Resources

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• Nine Questions to Ask When Hiring an SEO Expert
  If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
  Hiring Outside Resources, Management, Search Engine Marketing, SEO
• Human vs. Machine: Clash of the Translation TitansOra Solomon
  Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
  Content, Hiring Outside Resources, International Marketing, Marketing Smarter
• Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your TeamEd Thompson
  Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the ...
  B2B Marketing, Career Management, Hiring Outside Resources, Management, Websites
• How to Hire a Chief Content Officer: 11 Key TraitsAnn Handley
  What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should ...
  Career Management, Content, Customer Engagement, Hiring Outside Resources, Thought Leadership
• What Dealing With Inconsiderate Prospects Has Taught MeDan O'Sullivan
  Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. ...
  Copywriting, Customer Acquisition, Hiring Outside Resources, Management, Marketing Tips
• How to Hire Your Social Media StrategistVerónica Jarski
  When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's ...
  Creativity, Hiring Outside Resources, Management, Marketing Strategy, Social Media
• Outsourced Marketing: Does It Make Sense for You?Mike Etzinger
  Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a ...
  B2B Marketing, Collaboration, Creativity, Hiring Outside Resources, Management
• How to Plan a Successful Website RedesignAndrew Follett
  Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important ...
  Collaboration, Customer Engagement, Customer Experience, Hiring Outside Resources, Measurement, Website Design
• Three Rules for the Small Business CEO
  "At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
  Hiring Outside Resources, Management, Small Business
• Three Crucial Questions to Ask an SEO Copywriter
  When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
  Copywriting, Hiring Outside Resources, Search Engine Marketing
• Six Ways to Maintain Your Brand's Voice While Using FreelancersAmanda Maksymiw
  Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with ...
  Brand Equity, Collaboration, Creativity, Hiring Outside Resources, Marketing Tips, Writing
• Bambi vs. Godzilla: How to Work With Very Big ClientsMatthew Stibbe
  Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way ...
  Case Studies, Hiring Outside Resources, Marketing Tips, Small Business
• 10 Best-Practices in Planning and Marketing Virtual EventsTom Wieser
  Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide ...
  Collaboration, Hiring Outside Resources, Positioning, ROI, Sponsorship, Webinars
• With Content Marketing, You Get What You Pay For
  At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  Content Marketing, Hiring Outside Resources, Print Collateral, Small Business
• Eight Questions to Ask When Buying a Marketing ListChris Golec
  Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves ...
  Email Lists, Hiring Outside Resources, Marketing Tips, Segmentation, Targeting
• When Is It Time to Hire an ESP?
  As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your ...
  Email Marketing, Email Service Providers, Hiring Outside Resources
• Watch What You Say
  When you work with contractors such as copywriters and Web designers, you might not realize that certain casual statements can earn you membership in the "difficult client" category. Rick Sloboda ...
  Hiring Outside Resources, Management, Small Business
• C'mon, Make Me a Match
  When you hire an email-marketing agency, how do you decide which candidate makes the cut? Size, location, reputation? And has that process always worked for you? Or have you, like ...
  Case Studies, Email Marketing, Hiring Outside Resources
• A Five-Step Guide to Take Your Campaign GlobalDina Paglia
  How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to ...
  Hiring Outside Resources, International Marketing, Local Marketing, Management, Marketing Smarter
• The Value of SaaS Isn't Just Lower CostPeter A. Cohen
  Build a value proposition for your SaaS solution that's supported by multiple legs, because there's danger in relying on a single strategic advantage over your competitors. In other words, it's ...
  Collaboration, Hiring Outside Resources, Marketing Smarter, Product Marketing, Value Propositions