Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]Laura Forer
How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection ...
Seven Key Traits of Desirable Marketing TalentIda Rezvani
Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.
#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
, Hiring Outside Resources
, Mobile Marketing
, Social Analytics
, Social Media
Five Faces of the Gig Economy [Animated Infographic]Laura Forer
The world of freelancing has grown, and there's no longer one definition of what a freelancer is. Check out this infographic by LinkedIn ProFinder and Intuit to see five types ...
10 Questions to Ask When Interviewing Your Next B2B Digital Marketing AgencyAlexander Kesler
If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask ...
From Onboarding to Ousting: How to Manage Freelance WritersJoe Griffin
Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring ...
How to Create Tons of Good Content: Make Yourself a Content Lord of the RingsJonathan Kranz
Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content ...
How Small Marketing Teams Can Achieve Big Content WinsJacob Warwick
Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.
Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry MaguireCarey Dodd
Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.
Four Pros and Cons of Outsourcing Your MarketingRoy Rasmussen
You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but ...
Managed Services: 'Do It for Me' Is for B2B, TooCarol O'Kelley
Today, B2B technology vendors (think marketing automation) offer much more than technology: Many also offer "do it for me" services (AKA, managed services) to execute tactical activities related to using ...
Seven Tips for Creating Effective Explainer VideosSteven Cotroneo
If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.
Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own FaultMarc Herschberger
Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades.
Bringing Adtech In-House: Success or Stress for Brand Marketers?Merrily McGugan
A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make ...
The Why and How of a Bloody Good Content Calendar for MarketingCaroline Holmes
If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most ...
Three Essential Principles for Talent Sourcing in 2016Elissa Barnes
Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. ...
Five Questions You Need to Ask Before Purchasing New TechnologyBrittany Wickerson
Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to ...
Five Ways Marketers (CMOs, Too) Can Master DataJohn P. Kelly
Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs: Understanding or using ...
Four Steps for a Successful Multilingual Marketing CampaignCaitlin Nicholson
To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
How to Write and Respond to RFPs: Some Best-PracticesRichard Simms
Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for ...