Five Tips for Finding the Right Editor for Your Business BookJacqui Pretty
A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
How to Get Marketing Help When You Need ItElaine Fogel
Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
Go DIY or Call in an Expert: How to ChooseLaura Patterson
As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or ...
Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
Marketing, PR, and a Small Healthcare Practice: A Pithy Prescription for Your PracticeRodger Roeser
If you're in the medical field and doing your own marketing, you're probably hurting rather than helping your business. Here's what can help your business get better quickly.
How to Convince Your CEO That Skimping on Marketing Talent Is No BargainLaura Patterson
One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the ...
A Tempting Selection of Content Marketing Tools: How to Pick the Right OnesSamantha Stone
As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense ...
, Content Marketing
, Hiring Outside Resources
, Marketing Operations
, Project Management
, Social Analytics
, Social Listening
, Social Media
, Web Content
Five Steps to a Close-to-Perfect Website LaunchLaura Dambrosio
Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet roadblocks can easily push back your launch date. ...
Content Moderation: Who Needs It and How You Can Use UGC SuccessfullyJosh Buxbaum
Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can ...
How to Get Better Branded Content for Your Campaigns: Give Away More Creative ControlMatthew Myers
Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here ...
How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing EmployeeKrisi Rossi O'Donnell
What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization ...
Must-Ask Questions When Hiring for Marketing RolesNataly Kelly
As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting ...
Why You Should Pay Your Summer InternsJosh Seides
Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues.
The Four Principles of a Better Digital BriefJeff Roach
As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
20 Must-Have Tools for Clever MarketersElizaveta Naumov
As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
Brands Are Using Fewer Marketing AgenciesAyaz Nanji
Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two ...
How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)Mandi Ellefson
Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
Outsourcing Your Content Creation: Agencies vs. FreelancersMichael Gerard
As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?