International Marketing

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• Human vs. Machine: Clash of the Translation TitansOra Solomon
  Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
  Content, Hiring Outside Resources, International Marketing, Marketing Smarter
• Brand Beckham: Five Lessons on International Marketing From David and Victoria BeckhamGary Muddyman
  Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after ...
  Branding, International Marketing, Marketing Strategy, Marketing Tips
• Digital-Media Terms: How Do You Translate That?Chanin Ballance
  Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical ...
  Digital Marketing, Google, International Marketing, Local Marketing, Marketing Tips, SEO
• The Promises and Pitfalls of Translating Marketing ContentSwamy Viswanathan
  When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased ...
  Brand Loyalty, Customer Relationships, International Marketing, Keywords, Marketing Tips, ROI, Targeting, User-Generated Content, Websites
• A Five-Step Guide to Take Your Campaign GlobalDina Paglia
  How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to ...
  Hiring Outside Resources, International Marketing, Local Marketing, Management, Marketing Smarter
• Emerging Markets to Drive Smartphone Surge
  The smartphone market will climb to 37% of global handset sales in 2014, expanding from 16% of market share in 2009 to 37% in 2014, with emerging markets driving the ...
  International Marketing, Research, Research Summaries, Smartphones
• US Marketing Models Won't Work in China
  The consumption of media among the Chinese––and the influence that media exerts on Chinese purchasing behavior––is significantly different from what it is for American consumers, according to ProsperChina.com and BIGresearch. ...
  Customer Behavior, International Marketing, Research, Research Summaries
• Global Ad Spend Down Nearly 10%
  Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications ...
  Advertising, International Marketing, Marketing Budgets, Research Summaries, Television
• Case Study: How a Small Company Went Global (Without Breaking the Bank)Kimberly Smith
  In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
• Consumer Complaints: US, Canada in Top 10 Worldwide
  Nearly four in 10 (38%) people worldwide complained about a product or service in the past year, according to a recent survey of consumers in 23 nations.
  Customer Satisfaction, International Marketing, Research Summaries
• Turn That Downturn Upside-Down
  "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, ...
  Branding, E-Commerce, International Marketing, Recession
• Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011
  ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced ...
  Advertising, International Marketing, Marketing Budgets, New Media, Research, Segmented Research Data
• Case Study: Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleKimberly Smith
  With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring ...
• Speaking Their Language: How to Localize Your Message for Global CustomersChanin Ballance
  Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages ...
  Hiring Outside Resources, International Marketing, Local Marketing, Taglines, Website Design, Websites
• Marketing to India: The New Frontier for American BusinessGunjan Bagla
  Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative. Here are some myths (and realities) about ...
  International Marketing, Marketing Strategy, Targeting
• Operation Beijing: What PR Is Doing WrongMartin Lindstrom
  There's a lot that China could do better, like every country in the world. But the Beijing Olympics PR machine is failing badly to put a positive spin on anything. ...
  International Marketing, Public Relations
• 12 Global Small Business Trends to Watch in 2008Laurel Delaney
  Small businesses are the heart and soul of our world entrepreneurial economy. They create, inspire, and fundamentally change people's lives. Here are 12 global small business trends to watch in ...
  International Marketing, Marketing Tips, Small Business
• MarketingProfs Podcast: Eduardo Conrado, Using Thought Leadership to Position MotorolaPaul Dunay
  Eduardo Conrado is the Vice President of Global Business and Technology Marketing & Communications for Motorola. His role encompasses three of Motorola's four primary businesses with revenues of over $17 ...
  B2B Marketing, High-Tech Marketing, International Marketing, Positioning
• Micro Branding—Macro ResultsMartin Lindstrom
  The better you are at involving your customers in the philosophy of your brand, the better they'll understand why you're special.
  Brand Loyalty, Branding, International Marketing, Targeting, Word-of-Mouth
• Going Global in a Web 2.0 World: A Punch List for Small BusinessLaurel Delaney
  In a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools. Here's what one fictitious ...
  Economic Crisis, International Marketing, New Media, Online Marketing, Small Business