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• Five Ways to Use Social Media Chatter in Your Email CampaignsHal Licino
  Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your ...
  Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
• Content Fuels Social Media Interaction
  Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
  Content, Links, Nielsen Data, Research Summaries, Social Media
• Why You Should Nix 'Black Hat' Optimization
  The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
  Links, Search Engine Marketing, SEO
• SEO Must-Know Basics: The Hows and WhatsSean Sweeney
  Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, ...
  Content, Keywords, Links, SEO, Website Design
• Three Ways to Get Valuable Links From Influencers
  "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  Links, Search Engine Marketing, Social Networking, Twitter
• Two Key Ways to Optimize for Local Searches
  "When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
  Links, Local Marketing, Search Engine Marketing
• Five Ways Deep Links Help SEO
  Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors ...
  Links, Marketing Tips, Search Engine Marketing, SEO
• Five Reasons to Make Social Media Part of Your SEO Strategy
  It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  Links, Search Engine Marketing, Search Engines, Social Media
• 'Fresh Content' Might Not Mean What You Think
  According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
  Keywords, Links, Search Engine Marketing
• Social-Media SEO: Five Key Tips
  Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
  Links, Marketing Tips, Search Engine Marketing, SEO
• Five Reasons Why Deep Links Help—Not Hurt—Your SiteLarry Kim
  Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is ...
  Keywords, Links, Search Engines, Website Design, Websites
• Gone Phishing: Why eBay Emails Can Be Hard to TrustDJ Waldow
  People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from ...
  Customer Behavior, Email Marketing, Email Subject Lines, Links, Personalization, Spam
• Web Tools to Help You Stay a Winner
  With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  Google, Keywords, Links, Search Engine Marketing
• Twitter 101: Seven Tips for Effective MarketingRobert Gourley
  To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; ...
  Brand Ambassadors, Brand Positioning, Links, Marketing Strategy, Marketing Tips, Twitter
• Are We There Yet?
  "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  Keywords, Links, Search Engine Marketing, Search Engines
• Around Here, Everybody's a Player
  It's no secret that link-building can help boost your bottom line and make your SEO efforts a whole lot easier. So, here's a thought: To help improve your site's organic visibility, ...
  Collaboration, Customer Engagement, Links, Search Engine Marketing, Social Media
• Got Analytics?
  "Have you ever been confused about how to use your website analytics and how to maximize the value you get from them?" asks Adrian Mott at the HubSpot blog. If ...
  Keywords, Links, Marketing Analytics, Search Engines
• You Were Right Here All the Time?
  We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
  Links, Local Marketing, Search Engine Marketing
• Careful How You Link Up
  "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  Email Marketing, Links, Marketing Tips
• Proving ROI for Search-Engine OptimizationDan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all ...
  Keywords, Links, Measurement, Metrics, Referrals, ROI, SEO