Management

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• Achieving Relevance in Direct Digital Marketing: Overcoming Organizational ConstraintsBryce Marshall
  Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower ...
  Collaboration, Direct Marketing, Management, Marketing Tips
• Confidence in Corporate, Sales Messaging Weak
  Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their ...
  Management, Research Summaries, Sales
• The Benevolent Hacker
  "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen ...
  Creativity, Management, Marketing Analytics
• How to Be Successful With New Web InitiativesChristian Shea
  One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you ...
  Benchmarking, Customer Engagement, Management, Targeting
• Defining Market Opportunity—You Be the JudgeKevin Horne
  At its core, market opportunity is your sizing forecast for a specific product or service, now and over the next several years. At a minimum, you should know that information ...
  Management, Market Research, Marketing Strategy, Measurement
• Keep Calm and Carry On
  It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to ...
  Management, Marketing Smarter, Recession
• See Me During Office Hours
  During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If ...
  Creativity, Management, Recession
• Chop That up Even Finer
  "The problem with the word 'segmentation' is that it has lost its meaning," says Andy Hasselwander in a recent post at the B2B Marketing Confidential blog. "Like [saying] 'analytics,' saying ...
  B2B Marketing, Management, Sales, Segmentation
• Protecting Corporate Brands One Keystroke at a TimeBill Unrue
  Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the ...
  Brand Equity, Branding, Collaboration, Management
• We Can Make Music Together
  In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
  Management, Marketing Tips, Social Media
• Are You That Into Me?
  "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
  Email Marketing, Management, Sales
• Why Salespeople Fail
  "It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers ...
  High-Tech Marketing, Management, Sales
• I Just Want to Say Thank You
  Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
  Customer Behavior, Customer Evangelists, Management
• Top Five Elements of an Annual Business PlanDonna Bletzinger
  It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time ...
  Management, Market Research, Marketing Plans, Marketing Tips, Positioning, SWOT
• Companies Frown on Tweeting, Friending
  Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.
  Facebook, Management, Research Summaries, Social Networking, Survey Data, Twitter
• Are You Paranoid Enough?
  As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will ...
  Management, Marketing Smarter, Recession
• The Real Holy Grail of Professional Service Firm Marketing and Business-Development EffectivenessSuzanne Lowe
  To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed ...
  Collaboration, Management, Marketing Smarter
• Problem Solved: How Do You Convince the Boss That It's Time to Go Social?Claire Coyne
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the ...
  Management, Marketing Tips, New Media, Social Media
• Don't Jerk Me Around
  If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
  Humor, Management, Marketing Inspiration
• Case Study: How Domino's Managed a Viral Video NightmareKimberly Smith
  What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?