Management

Topics » Articles » Management

• Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing OrganizationKris Bondi
  As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five ...
  Collaboration, Content, Management, Marketing Strategy, Marketing Tips, Print Collateral
• How to Get C-Suite Support for B2B Mobile Marketing
  "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
  B2B Marketing, Management, Measurement, Mobile Marketing
• Five Key Assets of a Good Social Community Manager
  You've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
  Community, Management, Social Media
• Seven Ways to Gain PR Campaign MomentumFord Kanzler
  Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch ...
  Collaboration, Creativity, Customer Behavior, Management, Marketing Tips, Public Relations
• Put That Bad SEO Experience Behind You, and Move On
  "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every ...
  Management, Search Engine Marketing, SEO
• Customer Experience Leadership Survival Guide, Part 2Jeanne Bliss
  To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with ...
  Collaboration, Customer Experience, Customer Retention, Management, Marketing Plans, Marketing Tips
• Customer Experience Leadership Survival Guide, Part 1Jeanne Bliss
  To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes ...
  Community, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Management
• 21 Tips for Being the Best BossPaul Williams
  MarketingProfs blogger Paul Williams describes 21 traits that an excellent boss has---and offers explanations of why they are necessary to be a leader.
  Content, Management
• Questions Any Sales Manager Should Be Able to Answer
  "Would you ask the best violinist in an orchestra to take over as conductor without any preparation?" asks Michael Leimbach in a Pro article at MarketingProfs. "Probably not. And if ...
  Lead Generation, Management, Small Business
• A Four-Part Plan for Harmonious Customer Service
  "I've recently come across a communication and knowledge management model called DIKW that is about how we act at our jobs," writes Paul Williams at the MarketingProfs Daily Fix blog. ...
  Creativity, Management, Marketing Analytics
• Four Ways to Kill Off Unproductive Aspects of Your Business
  If you're like most small businesses, you don't spend much time on internal seek-and-destroy missions that identify and kill unproductive elements. That, says Auren Hoffman at the Summation blog, is ...
  Management, Marketing Smarter, Small Business
• Media and Marketing M&A Rebound in 1H10
  M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI).
  Management, Marketing Strategy, Research Summaries
• Watch What You Say
  When you work with contractors such as copywriters and Web designers, you might not realize that certain casual statements can earn you membership in the "difficult client" category. Rick Sloboda ...
  Hiring Outside Resources, Management, Small Business
• He Ain't Heavy, He's My Colleague
  If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort ...
  Career Management, Management, Recession
• Seven Steps to Keep Your Brand Healthy and RelevantRoger Sametz, Tamsen McMahon
  You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy state of affairs requires working through an entire process. But ...
  Branding, Collaboration, Management, Market Research, Measurement
• Seven Tips for Successfully Outsourcing Marketing OperationsAnurag Mehrotra
  If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing ...
  Branding, Chief Marketing Officer, Management, Marketing Operations, Marketing Tips
• Business Owners Feeling Increasingly Stressed
  More than one-half (56%) of leaders of privately held businesses globally say their stress levels are greater now than they were a year ago, according to a survey from Grant ...
  Management, Research Summaries, Segmentation, Small Business
• Tough Love for Tough Luck
  If your company is on life support, don't expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They're the ...
  Management, Recession, Small Business
• A Five-Step Guide to Take Your Campaign GlobalDina Paglia
  How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to ...
  Hiring Outside Resources, International Marketing, Local Marketing, Management, Marketing Smarter
• Marketing Process as Art—Not!Mitchell Goozé
  Some marketing activities or processes (in reality, many business activities) require "artists" to produce the desired output. However, that by itself does not make the output art. The distinction is ...
  Collaboration, Management, Marketing Smarter, Metrics