Management

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• Content Marketing Lessons From The Daily Show
  The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
  Content, Content Marketing, Management, Marketing Strategy, Writing
• Thriving in the Wild: Survival of the Fittest CMOsRich Beatty
  Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for ...
  Career Management, Chief Marketing Officer, Management
• CMO and CIO: A Beautiful Friendship?Jill Puleri
  As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology ...
  Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Technology
• What We Can Learn from Watching 'Undercover Boss'Drew McLellan
  The show "Undercover Boss" explores what a CEO can learn from working side by side with his employees in the trenches. What can we, as viewers and marketers, learn, too?
  Content, Management
• Five Steps to Shifting Marketing's Capabilities to Meet Today's NeedsLarry Lucas, Hilary Fazzone
  Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting ...
  Career Management, Chief Marketing Officer, Management, Marketing Challenges, Marketing Operations, Marketing Strategy
• Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
  Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
  Brand Equity, Branding, Career Management, Collaboration, Management, Personal Branding
• What Can You Accomplish in 10 Minutes? (A Lot.)
  In a post at Great B2B Marketing, Christopher Ryan recalls a fitness instructor who observed how members with New Year's resolutions crowd the gym in January—and often vanish by February. ...
  Career Management, Management, Personal Branding
• Senior Execs Consume Both Traditional and New Media
  Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
  Digital Marketing, Management, New Media, Print Collateral, Research Summaries, Social Media
• How to Overcome the Social Shakes and Get Your Brand Out There
  It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot ...
  Brand Management, Collaboration, Management, Social Media
• How Not to Think About Thought Leadership (and How to Do It Right)Haydn Shaughnessy
  Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to ...
  Content, Content Marketing, Management, Marketing Tips, Product Management, Thought Leadership
• The Four Starring Roles Every Business Project Needs
  As social media marketers know, social outreach projects need to function like clockwork—often in real time—to be truly effective. But how do you build project teams that consistently produce? Here's an ...
  Collaboration, Management, Social Media
• CEO Communications: Five Phrases That Signal 'BS'
  Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the ...
  Management, Public Relations, Research Summaries, Surveys
• Usability Testing on a Dime: A Three-Week DIY PlanTim Ash
  Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from ...
  Collaboration, Management, Testing, Website Design, Websites
• Four Lessons From the Co-Founder of OfficeMax [Slide Show]Christian Gulliksen
  As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
  Benchmarking, Customer Engagement, Management, Marketing Inspiration
• Six Tips for Practicing Safe Social Media [Slide Show]Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Break Down Marketing Silos Now: Build Engagement With Cross-Channel MarketingRon Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing ...
  Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Three Keys to Accelerating Marketing Measurement and a Fact-Based CultureLaura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based ...
  Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Measurement, ROI
• Forrester: 'Customer Experience' Roles Gaining Popularity
  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the ...
  Customer Experience, Customer Relationships, Management, Research Summaries
• Five Ways to Create a Data-Driven Marketing CultureJim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help ...
  Management, Market Research, Marketing Analytics, Marketing Tips, Metrics
• Don't Let Doubt Kill Your Big Idea
  It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
  Creativity, Management, Marketing Smarter