Management

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• Want to Slash 50% Off Your Marketing Budget? Try Being Nice...Peter Shankman
  In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the ...
  Customer Acquisition, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Management
• Big Disconnect: Only 12% Implementing Big Data StrategyVahe Habeshian
  Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a ...
  Business Intelligence, Customer Insight, Data, Digital Theory, Management, Marketing Dashboards, Measurement, Product Management, Research Summaries
• Solving Marketing Problems: Learn From PolyaRic Dragon
  The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief ...
  Management, Marketing Challenges, Marketing Tips
• Real-Time Bidding Ushers in the Era of Lean Marketing for Display AdvertisingRatko Vidakovic
  The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to ...
  Advertising, Digital Marketing, Digital Theory, Management, Marketing Operations, Marketing Smarter, Measurement, Metrics, Web Analytics
• Stop FUD From Paralyzing Your MarketingBruce La Fetra
  Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what ...
  Career Management, Customer Insight, Customer Relationships, Management, Marketing Challenges, Marketing Strategy
• How to Evaluate and Select a B2B Teleprospecting PartnerKathy Rizzo
  Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) ...
  B2B Marketing, Lead Generation, Management, Sales, Telemarketing
• Are Your Clients Worth Keeping? Four Questions to Help You Find OutAl Davidson
  Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. ...
  Customer Behavior, Customer Relationships, Customer Retention, Management
• Five Advantages of Agile MarketingLior Levin
  Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of ...
  Customer-Centric, Lead Generation, Management, Marketing Strategy
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• Mobile Is Maturing [Infographic]Verónica Jarski
  More chief technology officers are making mobile a priority and dedicating greater resources to it. The following infographic from MutualMobile details how CTOs are thinking about mobile and why it ...
  Customer Behavior, Customer Relationships, Digital Marketing, Management, Mobile Marketing
• Product Portfolio Management: Are You Working on the Right New Products?Rick Steinbrenner
  Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you need to make sure those products launch on time?
  Brand Management, Management, Positioning, Product Management, Product Marketing
• Lead Generation Isn't Everything: You Need a Sales Rock Star!Stephen Guidetti
  Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have?
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Management, Networking, Sales
• New Leadership Skills for a New Social Media AgeLenna Garibian
  People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 ...
  Management, Marketing Strategy, Research Summaries, Social Media, Web 2.0
• Building a Culture of Testing and Optimization: Planning (Part 1)Kim Ann King
  Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series ...
  Customer Behavior, Lead Generation, Management, Measurement, Testing, Web Analytics, Website Design, Websites
• What You Need to Know About Printing, Including CostsDebbie Simpson
  We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
  Collaboration, Direct Marketing, Hiring Outside Resources, Management, Marketing Challenges, Print Collateral
• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 1)Sid Smith
  This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing and Sales?" The series will cover 15 questions that are ...
  B2B Marketing, Collaboration, Customer Acquisition, Lead Generation, Management, Marketing Operations, Sales
• The Wonderful World of Difficult Clients [Infographic]
  Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created this infographic highlighting the most common difficult-client ...
  Collaboration, Customer Behavior, Customer Insight, Customer Relationships, Management
• Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
  Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
  Brand Management, Branding, Management, Product Management, Product Marketing, Reputation Management
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, Community Management, Conferences, Corporate Communications, Management, Tradeshows/Events, Webinars
• How Agile Project Management Saved My Marketing TeamAdria Saracino
  Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where ...
  Career Management, Collaboration, Content, Management, Product Management, Time Management