Management

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• Marketing Operations: Pit Crew or Service Station?Laura Patterson
  A good way to think about your marketing operations function is that it could operate either as a pit crew or as a service station. Both maintain and support a ...
  Management, Marketing Operations, Measurement, Metrics
• How to Create Your Hourly Rate for Digital Marketing ServicesRob Eleveld
  The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated ...
  Career Management, Customer Acquisition, Digital Marketing, Management, Marketing Operations, Pricing, Sales, Services Marketing, Testimonials
• How to Build a United Marketing Team in a Decentralized BusinessJens Lundgaard
  In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in ...
  Career Management, Chief Marketing Officer, International Marketing, Local Marketing, Management, Marketing Challenges, Marketing Operations
• Purpose-Driven Marketing: The Missing Ingredient When Growing a BrandArt Saxby
  Purpose-driven marketing is used to grow and sustain a business, but the overall idea is to help a business understand where it's going and then act effectively. Here are a ...
  Management, Marketing Operations, Marketing Strategy
• Agile: What Marketers Can Learn From Software DevelopersTanya Candia
  Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Product Management, Project Management
• Nine Key Things to Look for in an Agency PartnerAllie Gray Freeland, Joe Griffin
  Here's what you need to know to make sure you filter out the riffraff and find an agency partner that actually jibes with your company and, most important, helps your ...
  Hiring Outside Resources, Management, Marketing Operations, Marketing Smarter, Marketing Strategy
• Five Ways Marketing Can Manage Its Digital Content AssetsMatthew Gonnering
  Your brand has a story, which is nearly impossible to tell without some form of digital media. Managing those media assets effectively is an important skill. Here are five ways ...
  Branding, Content, Management, Measurement
• Who Is Winning the Talent War in Social Media? [Infographic]Verónica Jarski
  Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? ...
  Career Management, Facebook, Google, Job Search, Management, Social Media, Social Networking, Twitter
• Four Email Tips for Marketing ProfessionalsDmitri Leonov
  Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours ...
  Career Management, Email, Management
• Four Outside-the-Box Ideas to Better Understand Customer ExperienceLinda Ireland
  In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
  Chief Marketing Officer, Customer Experience, Customer Insight, Customer Relationships, Management
• Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
  Campaign Management, Email Campaigns, Management, Marketing Challenges, Marketing Operations, Marketing Tips, Measurement, Metrics, Product Management, Promotions
• How to Properly Close the Loop... and the SalePeter Gracey
  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
  Customer Behavior, Customer Relationships, Lead Nurturing, Management, Sales, Sales and Advertising, Telemarketing
• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising, Social Media, Websites
• SMBs Embracing Mobile DevicesAyaz Nanji
  Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology ...
  Consumer Electronics, Management, Mobile Marketing, Research Summaries, Small Business, SMBs, Technology
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, Research Summaries, ROI, Sales, Social Media
• LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Jarski
  To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
  Career Management, Facebook, Job Search, LinkedIn, Management, Social Media, Twitter
• Seven Essential Skills for the Content StrategistJason Hirthler
  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
  Career Management, Content, Content Marketing, Digital Theory, Management, Measurement, SEO, Web Content, Writing
• Seven Tips for Managing Communications on the GoMike Pugh
  Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
  Career Management, Email, Management, Mobile Marketing, Sales, Small Business, Smartphones
• Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
  Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
  B2C, Business Intelligence, Chief Marketing Officer, Customer-Centric, Customer Insight, Data, Management, Market Research, Marketing Challenges, Measurement, Research Summaries, Retail Marketing, Technology
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking