Marketing Budgets

Topics » Articles » Marketing Budgets

• Are You a Candidate for 'Stressed-out' Marketing?Paul Barsch
  It is the beginning of the fiscal year, and the marketing budget is fully funded. Giddy with delight, you begin diligently signing contracts and distributing spend for marketing investments throughout ...
  Marketing Budgets, Marketing Challenges, Marketing Strategy
• Four Ways to Get More Out of Your Annual Planning and BudgetingJim Lenskold
  Much as you might dread it, planning and budgeting are not going away. So you may as well make the effort to get more value out of the process. It's ...
  Marketing Budgets, Marketing Tips, Metrics, ROI, Targeting
• Marketing Challenge: Setting Your Marketing BudgetHank Stroll
  This week: How does a business determine how much to devote to its marketing budget? Unfortunately, there's no magic number or formula. The most common answer is, "It depends."
  Marketing Budgets, Marketing Challenges, Metrics, Sales, Small Business
• Who Comes First: Good to Great MarketingPaul Barsch
  Many marketing professionals are trapped in discerning the best tradeshows, direct mail pieces or advertising layouts. But the truth is that great marketing starts with the "who." It starts with ...
  Chief Marketing Officer, Customer Engagement, Marketing Budgets, Measurement, Segmentation, Targeting
• SWOT Team: The Best Marketing ToolsHank Stroll
  This week, add your two cents to the following dilemma: What can a business do to determine which marketing tools are best for a particular project? Also this week, read your ...
  Creativity, Marketing Budgets, Marketing Challenges, Press Kits
• The Four Marketing Practices of WinnersLaura Patterson
  For marketers in the services industry, it's important to understand the key factors that enable us to profitably acquire and keep customers. Here are four factors that represent best practices ...
  Marketing Budgets, Marketing Plans, Metrics, Services Marketing
• The Seven Perils of EntrepreneurshipRickey Gold
  f you are thinking of starting a new business, get ready to embark on an exciting, rarely dull, often nerve-wracking journey.
  Marketing Budgets, Marketing Tips, Time Management, Word-of-Mouth
• SWOT Team: Easing the Squeeze for FundsHank Stroll, Yvonne Bailey
  This week, weigh in with your answer: What's the best approach for getting a plan approved with the budget marketing wants? Also: How can PR be used to correct bad ...
  Collaboration, Customer Engagement, Economic Crisis, Marketing Budgets, Marketing Challenges, Public Relations
• SWOT Team Spies on the CompetitionHank Stroll, Tamara Halbritter
  What's your single best source for competitive data? Also, read your replies to the previous dilemma: which should come first, branding or sales?
  B2B Marketing, Branding, Marketing Budgets, Marketing Challenges, Marketing Strategy, Sales
• Marketing the Marketing DepartmentMalcolm Wicks
  You’ve spent weeks “negotiating” the marketing budget and you have finally received approval. But then -- business is not going as planned and cuts have to be made. Again. What ...
  Collaboration, Marketing Budgets, Marketing Plans, Measurement, PowerPoint
• Stuck with a Zero Marketing Budget for Client Gifts?Sean D'Souza
  Would you really dare to give each of your clients a gift of $500 each this Christmas? What about something worth $2000? Or maybe $5000?
  Creativity, Customer Relationships, Marketing Budgets, Product Marketing
• How To Justify A Search Engine Optimization Budget Michael Wong
  Still thinking about improving your web presence with search engine optimization? Find out if it's right for you by quantifying the value of search engine traffic.
  E-Commerce, Marketing Budgets, Online Marketing, ROI, Search Engines, SEO, Web Analytics, Websites
• Your Seven-Step, One-Day Marketing Plan David Frey
  You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan in just one day.
  Marketing Budgets, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Ode to Creativity - Marketing on a BudgetKimberly McCall
  Still out of cash..use your creativity! Here are some ideas to get you going.
  Creativity, Market Research, Marketing Budgets, Surveys, Thought Leadership, Web Content, Websites, Word-of-Mouth