Marketing Budgets

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• Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
  This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
  Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
• The Time and Cost of Mobile Application Development [Infographic]Laura Forer
  The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the ...
  Marketing Budgets, Mobile Marketing
• Content Marketing 2018: Final Call for Boarding [Infographic]Laura Forer
  As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Customer Communications, Marketing Budgets, Marketing Strategy
• The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]Laura Forer
  Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your ...
  Influencer Marketing, Instagram, Marketing Budgets, Marketing Strategy, Social Media
• 2018 Digital Marketing Plans: Budget and Tactic TrendsAyaz Nanji
  Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.
  Digital Marketing, Marketing Budgets, Marketing Strategy, Research Summaries
• An Eight-Step Guide to Building Your Marketing BudgetMatt Davis
  It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget ...
  Management, Marketing Budgets, Marketing Operations, Marketing Planning
• Avoid These Four Marketing Budget-Planning Mistakes This SeasonJ.J. Kardwell
  Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes ...
  AI, Data, Marketing Automation, Marketing Budgets, Marketing Planning, Personas, Sales, Segmentation
• The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]Laura Forer
  Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and ...
  AI, Customer Communications, Email, Marketing Budgets, Marketing Challenges, Personalization
• How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
  The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
  Conferences, Lead Generation, Marketing Budgets, Marketing Planning, Sales, Tradeshows/Events
• 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New ResearchAnn Handley
  Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing ...
  Content, Content Marketing, Content Strategy, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Research Summaries, Social Media
• Your Customer's Second Purchase Is the Most Important
  If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus ...
  Customer Acquisition, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Marketing Budgets, Marketing Strategy, Websites
• The Lowdown on the Rise of Influencer Marketing [Infographic]Laura Forer
  Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your ...
  Influencer Marketing, Instagram, Marketing Budgets, Marketing Strategy, ROI
• Three Keys to Best-in-Class Marketing BudgetsMathew Sweezey
  Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way ...
  Management, Marketing Budgets, Marketing Operations, Marketing Strategy
• Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]Laura Forer
  What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates ...
  Advertising, Management, Marketing Budgets, Marketing Strategy, Sales, Tradeshows/Events
• How to Improve Your Marketing ROI With Google AdWords [Infographic]Laura Forer
  Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.
  Advertising, Customer Behavior, Google, Landing Pages, Marketing Budgets, Marketing Strategy, ROI, Search Engine Marketing, Search Engines
• Marketing and Podcasts: What You Need to Know [Infographic]Laura Forer
  Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to ...
  Advertising, Customer Behavior, Marketing Budgets, Marketing Strategy, Podcasting
• Marketing Video: 10 Unexpected Business Benefits of Content MarketingDavid Spark
  This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get ...
  Content, Content Marketing, Content Strategy, Marketing Budgets
• How Marketing and Advertising Agencies Are CompensatedAyaz Nanji
  Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA).
  Advertising, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Content Marketing Stats and Trends in 2017 [Infographic]Laura Forer
  How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Email, Email Marketing, Marketing Budgets, Marketing Strategy, Social Media
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites