Marketing Budgets

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• Six Digital Marketing Trends to Budget for Today [Infographic]Laura Forer
  With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for.
  Content, Content Marketing, Data, Marketing Automation, Marketing Budgets, Marketing Strategy, SMS, Videos
• 10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]Laura Forer
  See what's happening in performance marketing in Europe—and whether you're up to speed with trends there.
  Advertising, Attribution Modeling, Email Marketing, Marketing Budgets, Mobile Marketing, SEO
• The State of Content and Influencer Marketing [Infographic]Laura Forer
  As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Budgets
• Which Digital Marketing Channels Are Small Businesses Investing In?Ayaz Nanji
  Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.
  Digital Marketing, Marketing Budgets, Research Summaries, Small Business, SMBs, Survey Data
• Global Advertising Forecast for 2017 by Ad Medium and RegionAyaz Nanji
  In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.
  Advertising, Digital Marketing, Marketing Budgets, Research Summaries, Television
• Get the Most Out of Your Marketing Automation Tools [Infographic]Laura Forer
  Marketing automation can be a big investment, but many marketers find they aren't able to use the tools fully. Check out this infographic to see what you can do to ...
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Budgets, Marketing Strategy, Sales
• Eight Key Elements Your Annual Marketing Plan Must Have to SucceedLauren Davenport
  The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms ...
  Digital Marketing, Marketing Budgets, Marketing Planning, Marketing Plans, Marketing Strategy, Sales
• Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance ManagementJames Thomas
  Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will ...
  B2B Marketing, Career Management, Chief Marketing Officer, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, ROI, Sales
• Executives' Marketing Technology Budget Plans for 2017Ayaz Nanji
  Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• Marketers' Top Investment Priorities for 2017Ayaz Nanji
  Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own FaultMarc Herschberger
  Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades.
  Hiring Outside Resources, Management, Marketing Budgets, Marketing Strategy
• How Millennial Business Leaders Are Changing SMB MarketingAyaz Nanji
  Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from ...
  Marketing Budgets, Marketing Strategy, Millennials, Research Summaries, Small Business, SMBs, Survey Data
• What Can Help You Prove the Success of Your Company's PR InvestmentAly Saxe
  Need to convince company higher-ups to invest more in PR? Here's some help for proving your PR efforts are worth more than they think.
  Marketing Budgets, Measurement, Metrics, Public Relations, ROI
• 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency PositionsAyaz Nanji
  The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group.
  Career Management, Management, Marketing Budgets, Research Summaries
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• The Challenge of Proving the Value of Public Relations TodayChris Morrison
  For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible.
  Data, Marketing Budgets, Measurement, Metrics, Public Relations, Technology
• What Share of Their Budgets Are CMOs Allocating to Social Media?Ayaz Nanji
  Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.
  Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Need Content? Drop Your Agency and Create Your Own Brand NewsroomAviv Canaani
  Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those ...
  Brand Management, Content, Marketing Budgets, Marketing Strategy, Public Relations
• Understanding the Hidden Costs of LocalizationRichard Harpham
  More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization.
  Content, Content Strategy, High-Tech Marketing, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Websites
• How Your Online Store May Be Leaking Money [Infographic]Verónica Jarski
  Even if your online store is successful, it still has areas where it's leaking money. Here's a look at some of those places.
  Customer Insight, Customer Relationships, Digital Marketing, High-Tech Marketing, Marketing Budgets, Websites