Marketing Budgets

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• Marketing Budgets and Staffing Levels Rising WorldwideLenna Garibian
  The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading ...
  Marketing Budgets, Mobile Marketing, Online Marketing, Research Summaries, Strategy, TV
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• The Contentious State of B2B Content Marketing [Infographic]Verónica Jarski
  A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures ...
  B2B Marketing, Content Marketing, Marketing Budgets, Marketing Challenges, Social Media, Web Content
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters, Research Summaries, Social Media, Twitter, Web Content, Webinars, White Papers
• Tech Marketing Budgets Under Pressure
  Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
  Advertising, B2B Marketing, Email Marketing, Marketing Automation, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Websites
• SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
  Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, ...
  Facebook, Google, Google+, Marketing Budgets, Pinterest, Research Summaries, SMBs, Social Media, Twitter, YouTube
• B2B Email Marketing Best-Practices and Trends
  Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more ...
  B2B Marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing Budgets, Research Summaries
• How to Manage a Successful Marketing Campaign That Meets Your ObjectivesNicole Elmore
  The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or ...
  Advertising, Hiring Outside Resources, Marketing Budgets, Marketing Operations
• How to Convince Older Business Owners to Invest in Social MediaPantelis Vladimirou
  Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case ...
  Management, Marketing Budgets, Social Media
• Tracking Local Marketing ROI Challenges National Brands
  Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment ...
  Advertising, Local Marketing, Marketing Budgets, Measurement, Research Summaries, ROI
• Forrester: B2B Marketing Budgets Rising 6.8% in 2012
  B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels ...
  B2B Marketing, Digital Marketing, Marketing Budgets, Research Summaries
• Should You Hire, or Contract, Your Marketing Team? [Infographic]Ray Grainger
  The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability ...
  Career Management, Hiring Outside Resources, Marketing Budgets, Marketing Operations, Marketing Smarter
• Four Ways to Keep Your Marketing Team Happy and Productive [Slide Show]Christian Gulliksen
  When you're trying to do more with a smaller budget, the quality of your marketing team becomes even more critical. Learn what it takes to keep the team happy, productive, ...
  Management, Marketing Budgets, Marketing Challenges
• Facebook, Twitter Top List for Social Spending Growth
  More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.
  Facebook, Google, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Twitter, YouTube
• Market Research Spend Forecast to Rebound in 2012
  Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and ...
  Forecasts, Market Research, Marketing Budgets, Research Summaries
• Social Media Trends With Benefits in 2012
  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  Digital Theory, Marketing Budgets, Marketing Strategy, Social Media
• IT, Marketing More Critical to Business Strategy in 2012
  Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the ...
  Marketing Budgets, Marketing Strategy, Research Summaries
• Corporate Marketers Shifting Spend to Branded Content
  More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom ...
  Content, Marketing Budgets, Research Summaries
• The Introverted Marketer's Guide to Attending a ConferenceLisa Petrilli
  Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of ...
  Marketing Budgets, Marketing Tips, Networking, ROI, Tradeshows/Events
• 2012 Content Marketing Benchmarks, Budgets, and Trends
  Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
  B2B Marketing, Content, Content Marketing, Digital Theory, Marketing Budgets