Marketing Conferences

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• How Tech Will Transform Event Management [Infographic]Laura Forer
  How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
  Conferences, Marketing Conferences, Marketing Strategy, Technology, Tradeshows/Events
• How Events Are Marketed to, and Found by, AttendeesAyaz Nanji
  Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
  Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• How B2B Marketers Follow Up With Event LeadsAyaz Nanji
  Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
  B2B Marketing, Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• 10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney Danyel
  People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
  Advertising, B2B Marketing, B2C, Conferences, Content, E-Commerce, Facebook, Lead Generation, Marketing Conferences, Mobile Marketing, Sales, Social Media, Tradeshows/Events, Virtual Events
• Five Big Trends for Corporate EventsBetsy Zikakis
  Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management ...
  B2B Marketing, Conferences, Demand Generation, Digital Theory, Marketing Conferences, Personalization, Sales, Technology
• Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea Gorgone
  Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.
  Blog Comments, Blog Monitoring, Content, Content Marketing, Marketing Conferences, Marketing Inspiration, Marketing Strategy, Public Relations, Social Media, Women
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events, Webinars
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events
• The Inside Scoop on Becoming a Good Public SpeakerHeather Rast
  Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and ...
  Career Management, Content, Lead Generation, Marketing Conferences, PowerPoint, Public Speaking
• Four Good Reasons to Attend an In-Person Event [Slide Show]Christian Gulliksen
  When you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an in-person event worth your time and money? Here are four ...
  Career Management, Conferences, Customer Behavior, Marketing Conferences, Tradeshows/Events
• How Marketing Can Go Beyond the 'Make It Pretty' SyndromeLaura Patterson
  At a recent conference, Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing become the make-it-pretty department?" Reynolds then reminded conference participants that the fundamental role of ...
  Customer Relationships, Marketing Conferences
• Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational BehaviorPaul Dunay
  We design our marketing campaigns for "rational" buyers. But do buyers ever act rationally? In a preview of his keynote at the MarketingProfs event next month, NY Times bestselling author ...
  B2B Marketing, Market Research, Marketing Conferences
• Seven Hurdles to Marketing Effectiveness—and How to Surmount ThemAndy Pierce
  Marketing effectiveness—achieving it requires an organization with the resources and know-how to achieve the fine balance between the art and science of marketing. In other words, it take a little ...
  Marketing Budgets, Marketing Conferences, Marketing Dashboards, Marketing Smarter