Metrics

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• So, the Recession Is a Good Thing?
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  Creativity, Customer Service, Marketing Smarter, Metrics, Recession
• Proving ROI for Search-Engine OptimizationDan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all ...
  Keywords, Links, Measurement, Metrics, Referrals, ROI, SEO
• Consumer Confidence at 1-Yr. High
  US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
  Customer Behavior, Metrics, Recession, Research Summaries, Survey Data
• Open Rates Up 18.2%, Says Epsilon
  Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric.
  Customer Behavior, Email Marketing, Metrics, Research Summaries
• Better Than a Magic 8 Ball
  "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  Marketing Analytics, Measurement, Metrics, Social Media, Twitter
• Put Your Metrics to Work for You
  In a recent article for MarketingProfs, Karen Talavera discussed the importance of measuring metrics that matter, and outlined the difference between process metrics and contribution metrics. In a follow-up article ...
  Collaboration, Email Marketing, Metrics
• Retail Price and the Impact of Commodity-Price InflationJoy Joseph
  In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media ...
  Measurement, Metrics, Pricing
• Measuring What Matters in Email Marketing, Part 2Karen Talavera
  There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.
  Customer Engagement, Email Marketing, Marketing Analytics, Measurement, Metrics
• Setting Performance Targets: The Ins and Outs in 10 StepsLaura Patterson
  Despite the emphasis on and progress in marketing performance measurement and management over the past decade, research continues to show that the link between marketing and the business still needs ...
  Collaboration, Marketing Tips, Measurement, Metrics, Testing
• Show Me the Numbers That Count
  "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  Email Marketing, Marketing Analytics, Measurement, Metrics
• Gesundheit!
  In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  B2B Marketing, Metrics, Small Business, Testing, Writing
• Measuring What Matters in Email Marketing, Part 1Karen Talavera
  It's high time for email marketers to assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter. So how do you figure out ...
  Collaboration, Email Marketing, Marketing Budgets, Measurement, Metrics
• Making Twitter Success MeasurableEvan Gerber
  For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter ...
  Marketing Analytics, Measurement, Metrics, Obama, Social Media, Twitter
• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Metrics
• Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a CarScott Painter
  The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, ...
  Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
• Consumer Confidence Bounces Back in August
  The Conference Board Consumer Confidence Index, which had retreated in July, rebounded in August and now stands at 54.1 (1985=100), up from 47.4 in July, The Conference Board reported.
  Customer Experience, Metrics, Recession, Research, Research Summaries
• Top 15 Community-Related Websites, July 2009
  CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue ...
  Metrics, Nonprofits, Research Summaries, Segmentation, Websites
• Jump-Start Marketing Accountability: Three Ideas for Giving CFOs and CMOs Something Better in CommonKevin Clancy, Peter Krieg
  We're five or so years into the "Era of Accountability," and what do we have to show for it? Is marketing any closer to demonstrating to CEOs and CFOs what ...
  Chief Marketing Officer, Collaboration, Marketing Budgets, Measurement, Metrics, ROI
• Top 15 Automotive Websites, July 2009
  The eBay Motors site is far and away the most popular automotive-industry website, accounting for nearly 20% of all traffic to the category, according to Hitwise.
  Metrics, Research Summaries, Segmentation, Websites
• Recession Bottoming out: Conference Board
  The recession is bottoming out and economic activity will likely begin to recover soon, the Conference Board's composite economic indexes suggest, the Conference Board said.
  Customer Behavior, Measurement, Metrics, Recession, Research