Metrics

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• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• Five Ways Marketers Can Boost the ROI of Big DataScott Bailey
  Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here ...
  Digital Theory, Forecasts, Market Research, Measurement, Metrics, ROI
• A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
  Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
  Content, Content Marketing, Lead Generation, Marketing Analytics, Measurement, Metrics, Social Business, Social Media, Web Analytics
• Three Metrics for Measuring the Success of Your VideoEzra Fishman
  Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. ...
  Customer Engagement, Digital Marketing, Interactive Marketing, Measurement, Metrics, Video Blogs, Videos, Web Content
• From Content to Lead to Handoff: Inbound Marketing in Six StepsTracy Lewis
  Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Measurement, Metrics
• Nine Steps to Better Conversions [Infographic]Nemo Chu
  Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach ...
  Lead Generation, Lead Nurturing, Marketing Analytics, Metrics, Sales, Sales and Advertising
• Five Marketing Decisions Social Media Should Be ShapingMolly Glover Gallatin
  If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
  Advertising, Customer Acquisition, Customer Engagement, Marketing Analytics, Measurement, Metrics, Research, Social Media
• Three Valuable Lessons Marketers Can Learn From the World SeriesScott Batchelor
  When Pablo Sandoval faced Justin Verlander in Game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in ...
  Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Three Myths of Social Media ROI [Infographic]
  Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
  Marketing Analytics, Metrics, ROI, Social Media, Word-of-Mouth
• Nineteen (19!) Ideas for Growing Your Email ListHunter Boyle
  What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality ...
  Blogging, Email, Email Lists, Email Marketing, Lead Generation, Metrics, Segmentation, Social Media, Value Propositions
• PPC Ads Don't Cannibalize Organic Search Listings [Infographic]Ivan Dimitrijevic
  One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two ...
  Customer Behavior, Google, Keywords, Metrics, Search Engines, SEO
• How to Transform Marketing Into a Center of Excellence [Infographic]Laura Patterson
  Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired ...
  Management, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Metrics
• Three Steps to Calculating B2B Social Media ROI
  Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers ...
  Measurement, Metrics, ROI, Social Media
• Five Steps to Measuring B2B Marketing Programs
  B2B marketers face myriad barriers to accurate measurement of marketing programs.But lucky for us, some help arrived last summer with Marketo's popular Definitive Guide to Marketing Metrics and Analytics. In ...
  Marketing Analytics, Measurement, Metrics
• How to Improve Performance Measurement in Four StepsLaura Patterson
  Measuring and reporting on Marketing's value is more important than ever. To truly demonstrate their value and design an effective performance measurement system, marketers should focus on four key areas.
  Marketing Analytics, Measurement, Metrics
• Four Practical Steps to a Website Redesign
  Take a good, hard look at your website. Could it do with a spring makeover? "Radical redesigns are a great way to transform your site into a beautiful new butterfly," says ...
  Content Marketing, Metrics, Website Design, Websites
• An Email Metrics Primer for the Novice
  In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a ...
  Email Deliverability, Email Marketing, Metrics
• Follow Three Steps to Identify Your Campaign Goals and Measure Their OutcomesLaura Patterson
  Do you know exactly what your campaign goals are? Do you know how to measure your campaign outcomes? If not, here are three steps you must take when developing and ...
  Marketing Strategy, Measurement, Metrics
• Doc, What Can You Do for My Marketing Headache? A Data PrescriptionJim Bergeson
  Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily: new digital advertising options, new mobile apps, every surefire lead-generation scheme in the book. It's ...
  Market Research, Marketing Analytics, Measurement, Metrics, ROI, Survey Data