Metrics

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• Email Like It's 2012, Not 1999Karen Talavera
  No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Metrics
• Four Mobile Email Myths You Need to Bust Right Now
  "With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's ...
  Email, Metrics, Mobile Marketing, Smartphones
• Two Key Building Blocks for Creating a Marketing DashboardLaura Patterson
  Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a ...
  Chief Marketing Officer, Marketing Analytics, Marketing Dashboards, Metrics, Web Analytics
• How to Measure Those Three Little Words: Return on InvestmentJim Bergeson
  Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach ...
  Chief Marketing Officer, Marketing Smarter, Measurement, Metrics, ROI
• Three Awesome Google Spreadsheet Hacks for MarketersAnn Smarty
  Google Spreadsheets is an excellent tool for campaign tracking, reporting, automating, and aggregating complex SEO and social media tasks. Learn invaluable tips for using Google Spreadsheets more effectively.
  Google, Marketing Tips, Metrics, ROI
• Social Media ROI: How to Ensure Your Social Media Efforts Pay OffKieran Flanagan
  Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall ...
  Marketing Plans, Marketing Strategy, Metrics, ROI, Social Media
• How to Create an Actionable Marketing Dashboard (and Why You Need One)Laura Patterson
  If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a ...
  Collaboration, Marketing Dashboards, Marketing Tips, Measurement, Metrics, ROI
• Media Planners and Buyers Value Direct-Response Metrics
  When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from ...
  Advertising, Brand Awareness, Digital Marketing, Metrics, Research Summaries
• Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
  The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
  Digital Theory, E-Commerce, Forecasts, Marketing Smarter, Marketing Strategy, Metrics, Search Engine Marketing, Social Networking
• Five Ways to Create a Data-Driven Marketing CultureJim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help ...
  Management, Market Research, Marketing Analytics, Marketing Tips, Metrics
• How to Influence the Influencers [Slide Show]Christian Gulliksen
  Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
  Customer Engagement, Keywords, Metrics, Social Media, Targeting, Websites
• Strategy Is Fun Too, You Know (Well, Fun-ish)Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in ...
  Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Four Steps to Taming Wild B2B Data
  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  B2B Marketing, Measurement, Metrics
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  B2B Marketing, Forecasts, Metrics, Sales
• Test Your Conversion Knowledge [Quiz]
  Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion. Think you're a conversion buff? ...
  Marketing Analytics, Metrics, ROI
• Most Marketers Can't Measure ROI of SEO, Social Media
  More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), ...
  Metrics, Research Summaries, ROI, SEO
• Three Tips for Social Media ROI
  In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  Customer Engagement, Metrics, ROI, Social Media
• Radio Ads Boost Brand Affinity, Positive WOM
  People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity ...
  Advertising, Brand Awareness, Metrics, Research Summaries
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• Keeping Score: Make Tracking Stats Fun With GamificationAndy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email ...
  Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media