Personalization

Topics » Articles » Personalization

• Case Study: How Getting Personal Helped Spur Renewals for the Golden State WarriorsKimberly Smith
  So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep ...
• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• Now Is the Time for Me, Baby!
  Good news for those marketers who seek to advertise aggressively and creatively to Baby Boomers: You are right on track! New research is finding that for many Boomers "aging is ...
  Customer Behavior, Marketing Tips, Personalization, Targeting
• The New Direct Mail: Five Tips to Turn Print Campaigns Into GoldRandy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct ...
  CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and SegmentSteve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and ...
  Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking toKaren Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, ...
  Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
• The Seven-Second Rule
  When subscribers open email messages, you have about seven seconds to answer their most important question: "What's in it for me?" According to Steve Adams, the best way to prove ...
  Email Marketing, Personalization, Targeting, Writing
• BTW: We Should Meet IRL
  "For too long, too many marketers have underestimated the value of email's impact on offline retail," say Lisa Harmon and Alex Madison in a post at the Email Experience Council ...
  Collaboration, Email Marketing, Marketing Smarter, Personalization
• 'Hello, First Name': How to Avoid Being an Email Cliché
  Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your ...
  B2B Marketing, Email Campaigns, Email Marketing, Email Service Providers, Personalization, Personas, Videos, YouTube
• You Sure Are Testy These Days
  Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
  Email Marketing, Personalization, Testing
• How to Become 'Their Brand': Engaging Today's Fickle CustomersManila Austin
  Marketers today understand that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. We use descriptors like fickle, indecisive, and disloyal to describe the ...
  Branding, Community, Customer Engagement, Customer Relationships, Feedback, Market Research, Personalization, Personas, Segmentation
• Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order SizeDebra Ellis
  Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on ...
  Brand Awareness, Customer Relationships, Email Marketing, Measurement, Personalization, Testing, Writing
• Hey, Remember Me? Hey!
  Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your ...
  B2B Marketing, Email Marketing, Marketing Inspiration, Personalization, Writing
• Case Study: How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked LeadsKimberly Smith
  Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed ...
• Improve Lead Capture, Conversion: Replace Landing Pages with Personalized MicrositesSundeep Parsa
  You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing pages—turning them ...
  Landing Pages, Personalization, Targeting
• Case Study: A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site ExperienceNettie Hartsock
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver ...
• Case Study: How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page PersonalizationNettie Hartsock
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct ...
• Case Study: How a Retail Company Increased Web Sales Order Value 60% via Automated PersonalizationKimberly Smith
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real ...
• What's Next for Marketing? Reality MiningPaul Barsch
  What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to "mine" call detail records hoping to ...
  Content, Personalization