Personalization

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• Big Data Can Help You Provide a Personalized, Small-Shop ExperienceDave O'Flanagan
  Marketers can use Big Data to create more preference-based, crafted experiences for their customers and make them feel as welcomed as favorite regulars in a small-town shop.
  Big Data, Customer Experience, Customer Relationships, Marketing Strategy, Personalization
• Six Practical Tips for an Integrated Content StrategyBrad Dodge
  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Marketing Automation, Marketing Strategy, Measurement, Metrics, Personalization, Public Relations, Social Media
• Customers Prefer Your Knowing Their Needs Over Your Knowing Their NamesGiles House
  Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
  Customer Behavior, Customer Relationships, Email, Marketing Strategy, Personalization
• Put the 'Person' in Personalization in Five StepsRoz Lemieux
  How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  Advertising, CRM, Customer Acquisition, Customer Insight, Data, Email, Marketing Automation, Marketing Strategy, Personalization, Retail Marketing, Segmentation, Social Analytics, Social Listening, Social Media, Targeting
• Impersonal Communication Annoys Your Customers, Use Contextual Personalization InsteadKathy Stromberg
  Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization.
  Customer Engagement, Email Campaigns, Email Marketing, Marketing Strategy, Personalization
• 10 Tips to Ensure Your Emails Resonate in the InboxLen Shneyder
  An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage ...
  E-Commerce, Email, Email Campaigns, Email Marketing, Engagement, Marketing Automation, Personalization
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• How Online Publishers Can Take Advantage of Automation in EmailTony D'Anna
  Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic.
  Content, Customer Acquisition, Customer Retention, Email, Email Campaigns, Marketing Automation, Newsletters, Personalization, Publishing, Segmentation
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• Humanize Your Brand Messages With Mindset SegmentationKellie Cummings
  When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.
  Brand Loyalty, Brand Positioning, Customer Behavior, Customer-Centric, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Segmentation
• Four Reasons to Lose a Little Control and Trust Automated PersonalizationJonas Dahl
  Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should.
  Content, Customer Engagement, Marketing Strategy, Personalization
• Why Personalized Marketing Will Dominate in 2015 [Infographic]Chris Byers
  Check out these five reasons to include personalized marketing in your planning for 2015.
  Customer Behavior, E-Commerce, Email, Marketing Strategy, Personalization
• What Digital Marketers Can Expect in 2015Russ Fradin
  The following five trends will make a big difference in digital marketing in 2015.
  Consumer Electronics, High-Tech Marketing, Marketing Strategy, Personalization, Social Media, Videos
• Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe ListSeamas Egan
  This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive ...
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Personalization
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• Three Vital Steps for Effective Email MarketingCorinne Sklar
  Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut ...
  Customer Communications, Data, Direct Marketing, Email, Email Campaigns, Email Lists, Email Marketing, Metrics, Personalization, Segmentation
• Three Reasons for Retailers to Focus on PersonalizationRita Brogley
  The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back.
  Consumer Electronics, Marketing Strategy, Personalization, Sales, Smartphones
• How to Personalize Event Experiences by Using DataMatthew Wainwright
  Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
  Conferences, Customer Experience, Customer Insight, Customer Relationships, Data, Personalization, Sales, Tradeshows/Events
• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• Why Your Email Marketing Needs to Get PersonalErik Severinghaus
  In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now.
  Customer Behavior, Email, Email Campaigns, Personalization