Personalization

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• Top 10 Infographics of 2015 on MarketingProfs
  These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Email, Marketing Strategy, Marketing Tips, Millennials, Personalization, Presentations, Sales, Social Media, Website Design
• Three Quick Tips for Crushing Personalization and Achieving Brand LoveJill Talvensaari
  Want to wow customers and foster brand love? Creating personalized, real-time, data-driven communications helps you do that—and more.
  Brand Loyalty, Brand Management, Branding, Campaign Management, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Personalization
• The Year in Video Marketing and What to Expect in 2016Tyler Lessard
  In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ...
  Content, Content Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Personalization, Sales, Videos
• Why You Need to Keep Powering the Personalization CycleMatt Diehl
  Most cycles have an end. Seasonal sales are over. Sales get closed. But in personalization and customer engagement, the cycle should always be in motion.
  Customer Behavior, Customer Engagement, Customer Insight, Data, Digital Marketing, Marketing Strategy, Personalization
• How to Be a Better Marketer in the Era of Ad-Blocking TechnologyAdam Phillips
  The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy.
  Advertising, Content, Customer Behavior, Personalization, Targeting
• The Biggest Pitfalls of Building Personalized Customer ExperienceDavid Trice
  Make sure to avoid the five most common mistakes that occur when building personalized customer experiences.
  Customer Behavior, Customer Engagement, Customer Experience, Marketing Challenges, Personalization
• Personalization: The Biggest Issue Keeping CMOs Up at NightMatt Goddard
  Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. ...
  Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Personalization, Social Media, Thought Leadership
• Unlock Mobile Advertising by Measuring the Real WorldJohn Busby
  Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the ...
  Advertising, Customer Acquisition, Customer Insight, Data, E-Commerce, Marketing Analytics, Measurement, Mobile Marketing, Personalization, Search Engine Marketing
• Do the Math: Using Metrics for Marketing Success [Infographic]Verónica Jarski
  Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up.
  Campaign Management, Data, Marketing Budgets, Measurement, Metrics, Personalization, Websites
• Three Excellent Reasons for Adding Dynamic Content to Your Next EmailChristopher Lester
  Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email.
  Content, Content Marketing, Customer Communications, Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Strategy, Personalization
• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation
• Five Best-Practices for Real-Time Contextual MarketingJustin Foster
  Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  Content, Data, Email, Email Campaigns, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• #SocialSkim: 30-Second Instagram Ads, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Personalization, Social Analytics, Social Media, SocialSkim, Technology
• Five Ways to Get Your Message Through to an Overloaded AudienceFelice Miller Gabriel
  With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of ...
  Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy, Measurement, Mobile Marketing, Personalization, Testing
• What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]Verónica Jarski
  You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Personalization
• Three Easy Tips for Hyper-Personal Push NotificationsMomchil Kyurkchiev
  For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away.
  Content, Customer Communications, Customer Experience, Mobile Marketing, Personalization, Segmentation, Smartphones, Targeting
• The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
  Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
  Community, Content, Customer Communications, Customer Relationships, Digital Theory, Direct Marketing, Marketing Operations, Marketing Planning, Marketing Strategy, Personalization, Social Media, Strategy, Technology
• The Apple Watch: A Guide for MarketersCory Munchbach
  The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.
  B2C, Consumer Electronics, Content Marketing, Customer Communications, Customer Engagement, Customer Experience, Data, Mobile Marketing, Personalization, Retail Marketing
• Five Ways to Use Location-Based Marketing Right NowJD Nyland
  Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  Content, Customer Engagement, Customer Loyalty, E-Commerce, Local Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing
• The Internet of Me Banishes the Fear of Missing OutKevin Lindsay
  Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by meeting consumer demands and offering exactly what they want exactly ...
  Customer-Centric, Customer Insight, Customer Relationships, Personalization