PPC Campaigns

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• Wow! Look Who Just Stopped by!
  Careful: You just missed out on a great lead when you analyzed that B2B conversion rate. That's what Todd Michiels says, anyway, in a recent article at Miechiels.com. All too often, ...
  B2B Marketing, Marketing Analytics, Metrics, PPC Campaigns, Search Engine Marketing
• Basic Tips for Fighting Click Fraud
  Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
  PPC Campaigns, Search Engine Marketing, Search Engines, Web Analytics
• Test, Test and Test Again
  "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
  Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
• Spend Less, Get More
  Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  Google, Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
• Paid-Search Prescription
  Is your paid-search campaign on life support? "Perhaps your spending has spiraled out of control and your conversions haven't budged," says William Leake in an article at MarketingProfs. "Or, like ...
  Keywords, PPC Campaigns, Small Business
• Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesKimberly Smith
  Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to ...
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Quantitative Conversion Data Isn't Everything
  "I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns
• Code Blue: A First Aid Kit to Revive a Failing PPC CampaignWilliam Leake
  Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing ...
  Ad Copy, Landing Pages, PPC Campaigns
• Start It Off With a Bang!
  As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  Keywords, PPC Campaigns, Promotions, ROI, Search Engine Marketing, SEO
• Hocus-Pocus, Keyword Focus
  The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
• Top 10 Tips to Recession-Proof Your Lead-Generation PPC CampaignsWilliam Leake
  by William Leake
  Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
• Don't Wash Your Hands, OK?
  In a recent post at eMagine's B2B Web Strategy blog, Matt Roche warns about the dangers of outsourcing your PPC campaigns—and then washing your hands of them. Oftentimes, when B2B ...
  B2B Marketing, Hiring Outside Resources, PPC Campaigns
• Click, Click, Cha-Ching!
  The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  Copywriting, Creativity, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing
• Case Study: How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, ConversionsKimberly Smith
  Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that ...
• Go Where the Current Leads
  John McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back ...
  Google, Marketing Inspiration, PPC Campaigns, Search Engine Marketing, Videos
• Case Study: How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-LeadKimberly Smith
  Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going ...
• Case Study: How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page PersonalizationNettie Hartsock
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct ...
• Case Study: How a Dental Office Attracted Clients Using SEO and Other Internet Marketing StrategiesLaurie Lande
  Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to ...
• MarketingProfs Podcast on Pay-per-Click: Boom or Bust?Paul Dunay
  Is pay-per-click losing momentum? Are people numbing to pay-per-click ads as they have to banner ads? Is growth in the channel waning, or is it just maturing? Hear Steve Rubel ...
  Google, Keywords, PPC Campaigns