PPC Campaigns

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• Digital Media Combos Drive Sales, Brand Favorability
  Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, ...
  Brand Equity, PPC Campaigns, Research Summaries, SEO
• Best Day for B2B Ads? It Depends
  Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a ...
  B2B Marketing, Customer Behavior, PPC Campaigns, Research Summaries, Segmentation
• Small-Biz Search Ad Growth Slows in 3Q10
  Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up ...
  Customer Behavior, PPC Campaigns, Research Summaries, Small Business
• How to Avoid Online Advertising's $1 Billion MistakeRussell Glass
  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and ...
  Advertising, B2B Marketing, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Three Ways to Find Negative KeywordsLarry Kim
  Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly ...
  Keywords, Marketing Tips, PPC Campaigns, ROI, Web Analytics
• Men More Likely to Act on Ads, Women More Likely to Click
  Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or ...
  Customer Behavior, PPC Campaigns, Research Summaries, Women
• 2010 US Ad Spend Forecast to Grow
  Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, ...
  Advertising, Forecasts, PPC Campaigns, Research Summaries
• Matching Search Strategies to Business Goals: Here's Some Help
  "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
  Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO
• Display Ads Making a Comeback
  The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads ...
  Advertising, PPC Campaigns, Research Summaries
• Debunking Top PPC Myths
  A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  Advertising, Marketing Smarter, PPC Campaigns, Search Engine Marketing
• Internet Ad Revenues Rebounding, Reach $6.3B in 4Q09
  Though US Internet ad revenues were down 3.4% in 2009—to $22.7 billion from $23.4 billion in 2008—there are signs of an emergent recovery, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers ...
  Advertising, PPC Campaigns, Research Summaries
• Small Biz Search Spend Surges in 4Q09
  Small business advertisers spent on average $2,149 on search advertising in the fourth quarter of 2009, up 111% from $1,018 spent in the same period a year earlier, and up ...
  Advertising, Keywords, PPC Campaigns, Research Summaries, Small Business
• Case Study: How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsKimberly Smith
  Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
• High-Tech Paid-Search Spend Up 17% in 4Q09
  Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to ...
  Advertising, Consumer Electronics, High-Tech Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)Matt Lawson
  By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results ...
  Keywords, Marketing Tips, PPC Campaigns, ROI, Search Engines
• Add Some Local Flavor
  When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
  Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
• The Free-Trial Backfire
  It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
  High-Tech Marketing, Landing Pages, PPC Campaigns, Sales
• Short, Sweet and Digging for Gold
  The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
• SEO Will Cure That SOS
  Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not ...
  Keywords, Measurement, PPC Campaigns, Search Engine Marketing, SEO
• Getting Hot, Hot, Hotter
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  Market Research, PPC Campaigns, Search Engine Marketing, Website Design