PPC Campaigns

Topics » Articles » PPC Campaigns

• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
  Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
  Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
• Five Myths About PPC... Busted! [Infographic]Laura Forer
  Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts ...
  Advertising, PPC Campaigns
• Overcoming PPC Hurdles: Low Search VolumeZack Bedingfield
  Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines
• Why Your SEO and PPC Teams Must Work TogetherBill Sebald
  Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.
  Keywords, PPC Campaigns, Search Engine Marketing, SEO
• What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]Laura Forer
  Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad ...
  Advertising, Digital Marketing, Google, Marketing Strategy, PPC Campaigns, Targeting
• Six Helpful Tips for Holiday Search Ad CampaignsFrances Donegan-Ryan
  Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.
  Advertising, PPC Campaigns, Search Engine Marketing
• Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack Bedingfield
  Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
  Advertising, Attribution Modeling, B2B Marketing, Google, PPC Campaigns, Search Engine Marketing, SEO
• Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)Zack Bedingfield
  This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites
• Four Ways to Use Recent AdWords Updates to Power Up Your Ad PerformanceJanet Janzen
  In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most ...
  Advertising, Google, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Targeting
• The 20 Most Visible Sites on Google Search ResultsAyaz Nanji
  Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research ...
  Advertising, Digital Marketing, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]Laura Forer
  This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals.
  Advertising, Brand Awareness, Digital Marketing, Marketing Strategy, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content
• Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?Samantha Smith
  In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
  Advertising, Content, Content Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing, SEO
• Why SEO and PPC Are More Effective TogetherRonald Dod
  Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They ...
  Ad Copy, Advertising, Digital Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• The 20 Most Popular Halloween Costumes by Paid Search SpendAyaz Nanji
  Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo.
  Customer Behavior, Digital Marketing, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday SeasonFrances Donegan-Ryan
  With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your ...
  Advertising, B2C, E-Commerce, PPC Campaigns, Retail Marketing, Search Engine Marketing
• The Most Effective PPC ChannelsAyaz Nanji
  Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.
  Advertising, Digital Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing, Survey Data
• Google Just Got Rid of AdWords Converted Clicks. Now What?Dave McIninch
  Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.
  Advertising, E-Commerce, Google, Metrics, PPC Campaigns, Search Engine Marketing