Segmented Research Data

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• Twitter Quickly Expands Outside US
  Though the US accounts for 50.1% of all Twitter users––down from 62.1% in June 2009––Twitter use elsewhere, particularly Brazil, Germany, and Indonesia, is quickly growing, according to a study by ...
  Research Summaries, Segmented Research Data, Twitter
• CBS Displaces ABC as Top TV Brand
  CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the ...
  Research Summaries, Segmented Research Data, Television
• ESPN to Capture More Cable Ad Spending
  Nearly one-half (45%) of cable TV advertisers plan to increase ad spending on the ESPN Sports Network in the next 12 months, and 40% plan to allocate more spend ...
  Advertising, Research, Segmented Research Data, Television
• Americans Consume 34 Gigabytes of Info Daily
  Americans consumed 34 gigabytes––and 100,000 words' worth––of information per day in 2008, with traditional media, including radio and television, accounting for 60% of that information, according to research from University ...
  Customer Behavior, Research Summaries, Segmented Research Data, Television
• Top 20 Audio-Streaming Networks in Nov.
  The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place ...
  Customer Behavior, Research Summaries, Segmented Research Data
• Media and Marketing M&A Surge in 2H09
  Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing ...
  B2B Marketing, High-Tech Marketing, Interactive Marketing, Mobile Marketing, Online Marketing, Research Summaries, Segmented Research Data
• Consumers Would Pay for (Some) Online Content
  Millions of consumers worldwide are willing to pay for certain types of online content, and many are open to increased advertising to pick up the costs, but attitudes about paying ...
  Customer Behavior, Research Summaries, Segmented Research Data, Web Content
• Employers to Hire Cautiously in 2010
  Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to ...
  Career Management, Job Search, Research Summaries, Segmented Research Data
• Adults Spend 13 Hours a Week Online
  US adults spent an average of 13 hours a week online in 2009, off slightly from last year, when average weekly online use was 14 hours, according to a poll ...
  Customer Behavior, Research Summaries, Segmented Research Data
• Americans Struggle to Feel Holiday Cheer
  A large majority of Americans (62.7%) say they can't get into the Christmas mood this year due to worries about the wars in Iraq and Afghanistan, the healthcare debate, the ...
  Customer Behavior, Recession, Segmented Research Data, Survey Data
• How Small Businesses Leaders Use Social Media
  Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. ...
  Research Summaries, Segmented Research Data, Small Business, Social Media
• Google Takes 71% of Searches in November
  Google continued to dominate search, accounting for 71.6% of all US searches in the four weeks ended November 28, 2009, a 1.4% increase from a month earlier, according to Experian ...
  Google, Research Summaries, Search Engines, Segmented Research Data
• Study Explores 'Social' in Social Media
  The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the ...
  Community, Research, Segmented Research Data, Social Media
• Facebook Pages' Use Patterns Studied
  Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, ...
  Branding, Facebook, Research, Segmented Research Data
• 19% of Internet Users Use Twitter
  Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use ...
  Research, Segmented Research Data, Smartphones, Social Networking, Survey Data, Twitter
• Cable TV Tops List of Moms' Must-Haves
  Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
  Recession, Segmented Research Data, Survey Data, Television, Women
• Top 10 Online Retail Categories, September 2009
  The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.
  E-Commerce, Nielsen Charts, Nielsen Data, Segmented Research Data, Websites
• Top 10 Online Retailers, September 2009
  September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.
  E-Commerce, Mail Order, Nielsen Charts, Nielsen Data, Segmented Research Data, Websites
• Halloween Spending Down 15% This Year
  US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and ...
  Market Research, Recession, Segmented Research Data, Survey Data
• -9.9% Global Ad Spend Growth for 2009
  The first half of 2009 was much tougher on the media industry than expected. As a result, ZenithOptimedia is forecasting global ad spend growth this year at -9.9%, down from ...
  Advertising, Recession, Research, Segmented Research Data