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• What to Expect From Ongoing Search Engine OptimizationScott Buresh
  Expert search engine optimization is an ongoing process. It is a process of honing and refining, while simultaneously expanding. It is a process of protecting and bolstering while also minimizing ...
  Keywords, Search Engines, SEO, Web Analytics, Web Copy, Websites
• Five Ways to Determine Whether You Should Bring Search Marketing In-HouseHeather Lloyd-Martin
  Is it time for your company to jump on the in-house bandwagon? Managing a successful paid and organic SEO campaign takes a dedicated staff, a savvy SEO plan and the ...
  Copywriting, PPC Campaigns, Search Engine Marketing, SEO, Websites
• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 2 of 2)Paul Bruemmer
  In part one of this article, we talked about the uniqueness of B2B marketing and the dominant role of search engines in the B2B buying process. So it goes without ...
  B2B Marketing, Google, Hiring Outside Resources, ROI, Search Engine Marketing, Search Engines, SEO, Web Analytics, Websites
• Keywords: The Long and the Short of ItLisa Wehr
  In the search engine optimization and marketing industry, there's been a rule of thumb: Longer keyword phrases have better conversion rates. But that's not the whole truth: conversion rates peak ...
  Keywords, PPC Campaigns, ROI, Search Engine Marketing, SEO
• Will Corporate America Discover Organic SEO?Paul Bruemmer
  Your average business Web site has come a long way since its brochure days. Savvy businesspeople have learned a lot about Web site design and usability, especially the importance of ...
  Hiring Outside Resources, Search Engine Marketing, Search Engines, SEO, Web Copy, Websites
• Eleven Search Engine Optimization TipsGerry McGovern
  When it comes to optimizing your site for search and the search engines, it's important not to overcomplicate your design and technical approach with things such as Flash, Java, frames ...
  Keywords, Marketing Tips, Search Engines, SEO, Website Design
• The Myth of Rankings: Beyond Search OptimizationScott Buresh
  A consistent problem with the "ranking-centric" mindset is that it doesn't reflect a powerful rationale for getting involved in SEO. Where is the true business case? What tangible results are ...
  Keywords, Newsletters, Press Releases, SEO, Thought Leadership, Websites
• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 1 of 2)Paul Bruemmer
  It's always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. But is search engine marketing cost-effective enough to increase ...
  B2B Marketing, Google, Search Engines, SEO, Targeting
• Links: How the Search Engines Find You (Part 2)Gerry McGovern
  Search optimization is about getting links. The more links you get to your Web site, the more likely you are to get into the first page of search engine results. ...
  Search Engines, SEO, Websites
• Links: How the Search Engines Find You (Part 1)Gerry McGovern
  Search optimization is about getting links. The more links you get to your Web site, the more likely you are to get into the first page of search engine results. ...
  Search Engines, SEO, Websites
• How to Make Your Web Site a Lead-Generation MachineBob DeStefano
  Sure your Web site looks great, but are you turning enough Web visitors into leads that your sales force can target? Your answer can be the difference between a site ...
  Keywords, Lead Generation, Measurement, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Websites
• An Ethical Alternative to Doorway PagesScott Smigler
  A doorway page is content created specifically for the purpose of garnering high placements in the search engines. Search engines generally advise to avoid such pages as well as other ...
  Google, Search Engines, SEO, Web Copy, Website Design, Websites
• SEO: The True Cost of Doing It WrongScott Buresh
  While price can (and should) certainly be a factor in the SEO decision-making process, it should not be the primary factor. Unfortunately, many companies that think they are saving money ...
  Hiring Outside Resources, Marketing Smarter, SEO
• Can You Afford Not to Optimize Your Site?Lisa Wehr
  Hiring Outside Resources, Keywords, Search Engine Marketing, Search Engines, SEO, Websites
• Q&A: Still More Strategies to Improve Your Web Site Conversion Rate (Part 3 of 3)Steve Jackson
  In this final part of this series, we'll be looking at where traffic arrives from and how that affects conversion, specific search engine queries, pay-per-click issues and more.
  Keywords, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Testing, Websites
• The Holistic Approach to Search Engine MarketingScott Buresh
  Although "holistic" is often used to describe a particular approach to medicine, it is also appropriate to apply it to other disciplines, including search engine marketing.
  Keywords, PPC Campaigns, Search Engine Marketing, SEO, Websites
• Press Release Optimization: All Science, No ArtDavid Berkowitz
  Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.
  Keywords, Press Releases, Search Engines, SEO, Writing
• Q&A With Brad Hill of Building Your Business with Google For DummiesScott Buresh
  rad Hill's popular books take highly technical concepts and present them in ways that are acccessible to the average reader. Here, he shares his take on the current and future ...
  Google, Keywords, RSS, Search Engine Marketing, Search Engines, SEO, Writing
• Natural Search: The Great EqualizerScott Buresh
  mall companies can, and often do, dominate their behemoth competitors in the search world, for a variety of reasons.
  Hiring Outside Resources, Search Engines, SEO, Small Business, Websites
• Searching for Behavioral CluesJim Sterne
  What people search for on your site is a gold mine of information.
  Keywords, PPC Campaigns, Search Engines, SEO, Web Analytics, Websites