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• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials, Websites
• An Exciting Time for SEO in the Enterprise [Infographic]Verónica Jarski
  SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.
  Content, High-Tech Marketing, Keywords, Links, Search Engine Marketing, SEO
• What Drives Readers to Your ContentLenna Garibian
  More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue ...
  Content, Content Marketing, Email, Facebook, Research Summaries, SEO, Social Media, Websites
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy, Websites
• Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying LeadsMike Nikolich
  As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
  Blogging, Content, Content Marketing, Inbound Marketing, Landing Pages, Lead Generation, Public Relations, SEO, Social Media, Thought Leadership, Web Content
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• Four Reasons It Pays to Have a Company BlogChris Lee
  Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.
  Blog Comments, Blogging, Content, Content Marketing, Corporate Blogging, Customer Relationships, SEO, Social Media, Tradeshows/Events
• Four Commandments of SEO
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
  Content, Links, Search Engine Marketing, SEO
• The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]
  After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt ...
  Advertising, Google, Google+, Keywords, Sales and Advertising, SEO, Websites
• PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
  Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
  Advertising, Brand Awareness, Integrated Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• Blogging Drives Leads, Website Traffic
  Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by ...
  B2B Marketing, Blogging, Content, Facebook, Lead Generation, Research Summaries, SEO, Twitter, Websites
• Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]Christian Gulliksen
  Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay ...
  Content, Keywords, Search Engine Marketing, SEO, Writing
• The Incredible Shrinking Organic SERP [Slide Show]Christian Gulliksen
  Recently, search marketers noticed something different at Google (shocking, right?). Instead of showing 10 organic results in a search engine results page, only seven were displayed. Suddenly, being on the ...
  Google, Keywords, Search Engine Marketing, SEO
• Nine Tips for Writing Effective SEO ContentShelly Kramer
  Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render ...
  Blogging, Content, Keywords, Search Engine Marketing, SEO, Social Media, Writing
• Should You Optimize for Bing and Yahoo?
  It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
  Google, Keywords, Search Engines, SEO
• Key Online Tactics of High-Growth Professional Services Firms
  High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, ...
  Blogging, Lead Generation, Online Marketing, Research Summaries, SEO, Social Media, Social Networking
• B2Bs and B2Cs Winning Leads, Sales via Social Media
  Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.
  B2B Marketing, Facebook, Lead Generation, LinkedIn, Research Summaries, SEO, Social Media, Twitter
• Don't Let Negative Word-of-Mouth Hamper Positive SEO
  "Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
  Customer Relationships, SEO, Social Media, User-Generated Content, Word-of-Mouth
• How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
  This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
  Blogging, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Keywords, Links, Search Engine Marketing, SEO, Social Media