SEO

Topics » Articles » SEO

• The Top Google Search Algorithm Updates of Last Year [Infographic]Laura Forer
  Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your ...
  Advertising, Google, Inbound Marketing, Search Engine Marketing, SEO, Websites
• The 10 Biggest Winners and Losers on Google Search in 2017Ayaz Nanji
  YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics.
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Marketers' Top SEO Priorities for 2018Ayaz Nanji
  Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch.
  Marketing Strategy, Research Summaries, Search Engine Marketing, SEO
• How to Take Over Google's Featured Snippets and Win Voice Search in 2018Melissa Garner
  Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains ...
  Content, Customer Behavior, Google, Keywords, Mobile Marketing, Search Engine Marketing, SEO
• Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018Michael Peggs
  With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's ...
  Content, Keywords, Mobile Marketing, Search Engine Marketing, SEO
• How to Choose the Perfect E-Book TopicSasha Laferte
  E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what ...
  Content, Content Marketing, E-Books, SEO
• Your Technical SEO ChecklistAleh Barysevich
  If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to ...
  Content, Landing Pages, Search Engine Marketing, Search Engines, SEO, Websites
• Six Reasons to Hire Your Audience: The Benefits of UGCPawan Deshpande
  If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Marketing Strategy, SEO, Social Media, User-Generated Content
• When Your B2B Stakeholders Span Three Generations: How to Market to Them EffectivelyIda Morris
  Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO, Social Media
• Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack Bedingfield
  Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
  Advertising, Attribution Modeling, B2B Marketing, Google, PPC Campaigns, Search Engine Marketing, SEO
• SEO Periodic Table of Link Building and Acquisition [Infographic]Laura Forer
  Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search ...
  Links, Search Engine Marketing, Search Engines, SEO
• Why and How to Adapt Your Marketing to Voice Search This YearMarkerle Davis
  Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely ...
  Content, Content Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Search Engines, SEO
• Five Ways Google Scores Your Content
  What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you ...
  Content, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Web Content
• The 40 Most Common SEO Mistakes [Infographic]Ayaz Nanji
  Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• 13 Statistics That Prove the Value of SEO [Infographic]Laura Forer
  Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, ...
  Content, Google, Marketing Strategy, Search Engine Marketing, SEO
• When and Where Consumers Use Search Engines to Find Local BusinessesAyaz Nanji
  Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.
  Customer Behavior, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Small Business, Survey Data
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]Ayaz Nanji
  How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the ...
  Brand Awareness, Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Marketing Video: Content Marketing Quick Tips From A to ZCassie Nelson
  Marketing content takes time, energy, and effort to produce. And even when you think you're doing it right, your efforts may fall flat. These quick tips for creating and distributing ...
  Content, Content Marketing, Content Strategy, SEO, Social Media
• SEO Trends for 2017: How 12 Factors Impact Google RankingsAyaz Nanji
  The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO