Social Business

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• What Exactly Is a 'Social Business'?Gerardo A. Dada
  Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having ...
  Customer Engagement, Customer Relationships, Customer Service, Integrated Marketing, Social Business, Social Media
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Business, Social Media, Tradeshows/Events, Videos
• Three Tips for Making a Business Social
  IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
  Community, Marketing Tips, Social Business, Social Media
• Four Lessons From the Social Business Trenches
  On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  Community, Management, Social Business, Social Media
• Four Steps to Becoming a Social Business
  Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  Collaboration, Creativity, Management, Social Business, Social Media
• The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010Ann Handley
  SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, ...
  B2B Marketing, High-Tech Marketing, Marketing Strategy, Social Business, Social Media
• Social Media and SEO Integrated via New PlatformElaine Fogel
  To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and ...
  Integrated Marketing, Search Engine Marketing, SEO, Social Business, Social Media
• Kodak Clicks With Social Media SuccessAmber Naslund
  Kodak has invested people, energy, and two years of dedicated effort into building its social media program, and has met with great success. Here, Amber Naslund talks to the people ...
  Blogging, Social Business, Social Media
• IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB MarketRoy Young
  Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach ...
  Case Studies, Customer Relationships, Interactive Marketing, International Marketing, Online Marketing, Sales, Small Business, Social Business