Social Business

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• Social Selling for LinkedIn: Seven Practical Tips [Infographic]Laura Forer
  LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive ...
  LinkedIn, Sales, Social Business, Social Media
• Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
  Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
  Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
• Social Media as the New E-Commerce Platform [Infographic]Laura Forer
  Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.
  E-Commerce, Retail Marketing, Social Business, Social Media
• Social Selling: Three Reasons It's Good for Business and Four Steps to Get You StartedBrett Bernstein
  Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
  Sales, Social Business, Social Listening, Social Media, Social Networking
• Trends in Social Media Marketing: B2B vs. B2C [Infographic]Laura Forer
  Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic.
  Advertising, B2B Marketing, B2C, Facebook, Instagram, LinkedIn, Pinterest, Social Business, Social Media, Twitter, YouTube
• The Complete Guide to Snapchat Ad Targeting [Infographic]Laura Forer
  The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective.
  Advertising, B2C, Snapchat, Social Business, Social Media, Targeting
• Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]Laura Forer
  Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as ...
  Brand Awareness, Branding, Instagram, Marketing Tips, Social Business, Social Media, Social Networking
• How to Navigate the Social Media Advertising Solar System [Infographic]Laura Forer
  Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely ...
  Advertising, Facebook, Instagram, LinkedIn, Pinterest, Social Business, Social Media, Twitter, YouTube
• Social Media for E-Commerce Marketing [Infographic]Laura Forer
  Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.
  Advertising, Customer Service, Facebook, Instagram, Pinterest, Snapchat, Social Business, Social Media, Social Networking, Targeting, Twitter
• Why Instagram Matters to Marketing [Infographic]Laura Forer
  Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.
  Advertising, Customer Behavior, Demographics, Instagram, Millennials, Social Analytics, Social Business, Social Media, Social Networking
• Successful CIOs Are Evolving Into Digital Marketing HeroesKevin Cochrane
  Today's successful CIOs are very different from their predecessors. CIOs now play leading roles in considering, designing, and actualizing effective digital platforms.
  Collaboration, Customer-Centric, Customer Experience, Customer Relationships, Digital Theory, High-Tech Marketing, Marketing Challenges, Social Business, Social Media
• #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform UpdatesAngela Natividad
  Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Five Big Social Media Trends for 2014Aaron Everson
  Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
  Content, Content Marketing, Customer Engagement, Data, Integrated Marketing, Social Business, Social Media, Social Networking
• #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...Angela Natividad
  Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), ...
  Advertising, Campaign Management, Digital Marketing, Digital Theory, Facebook, Nonprofits, Public Relations, Snapchat, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram AdsAngela Natividad
  It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• #SocialSkim: Social Media This Week: G+ Changes, Facebook News, RecruitingAngela Natividad
  Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets ...
  B2B Marketing, B2C, Career Management, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Google+, LinkedIn, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest ExpansionAngela Natividad
  Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, LinkedIn, Mobile Marketing, Pinterest, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Women, YouTube
• Think Social Media Is a Waste of Time? Don't Give Up So SoonPhilip Paranicas
  Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort ...
  Content, Content Marketing, Customer Engagement, Inbound Marketing, Measurement, Metrics, Social Business, Social Media
• #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo ChangesAngela Natividad
  It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Television, TV, Twitter, Vine, YouTube
• #SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela Natividad
  Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
  Advertising, Demographics, Digital Marketing, Digital Theory, Facebook, Google Analytics, Google+, Metrics, Mobile Marketing, ROI, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Web Analytics