Social Business

Topics » Articles » Social Business

• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• IBM's Ed Abrams on SMB Social Strategy and Content MarketingKerry O'Shea Gorgone
  Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.
  Content, Content Marketing, Customer Insight, Small Business, SMBs, Social Business, Social Media
• Use Social Media to Steal Market Share (and More Good Advice for CMOs)Susan Ganeshan
  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
  Collaboration, Customer Insight, Feedback, Market Research, Marketing Strategy, Social Business, Social Media
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingAngela Natividad
  This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted ...
  Advertising, Blogging, Consumer Electronics, Digital Theory, Metrics, Mobile Marketing, Search Engine Marketing, Smartphones, Social Business, Social Media, SocialSkim
• How Twitter Followers Help SMBs [Infographic]Ayaz Nanji
  Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a ...
  Research Summaries, SMBs, Social Business, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, MoreAngela Natividad
  Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to ...
  Branding, Content, Content Marketing, Digital Theory, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• #SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, MoreAngela Natividad
  See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social ...
  Advertising, Branding, Customer Behavior, Digital Theory, Facebook, Instagram, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and TeensAngela Natividad
  Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, ...
  Advertising, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Videos, Vine
• #SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking BadAngela Natividad
  Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when ...
  Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Eight Tips for Creating a Great LinkedIn Business PageJessica Davis
  Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.
  Advertising, B2B Marketing, Branding, Customer Acquisition, LinkedIn, Social Business, Social Media, Social Networking
• 10 Super Powers of the World's Greatest Social Media Marketer [Infographic]Barry Feldman
  Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.
  Brand Awareness, Career Management, Content, Customer Communications, Customer Relationships, Customer Service, Facebook, Google+, Instagram, Pinterest, Social Business, Social Media, Twitter, YouTube
• #SocialSkim: Social Media This Week, Including Teens Finally TweetingAngela Natividad
  Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. ...
  Advertising, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• #SocialSkim: Social Media This Week, Including Facebook's TV-Like AdsAngela Natividad
  We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Social Media and the GovernmentNicole Rose Dion
  We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the ...
  Advertising, Corporate Blogging, Digital Theory, Retail Marketing, Social Business, Social Media
• #SocialSkim: Social Media This Week, Including Social Analytics and Improved MeetingsAngela Natividad
  It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe ...
  Advertising, Branding, Customer Service, Facebook, Google, High-Tech Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine, Web Analytics
• #SocialSkim: Social Media This Week, Including Social as Riot Control, A/B TestingAngela Natividad
  You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics ...
  Advertising, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Measurement, Metrics, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEAAngela Natividad
  Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA ...
  B2C, Branding, Content, Digital Theory, Pinterest, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Word-of-Mouth
• #SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)Angela Natividad
  Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Measurement, Metrics, Mobile Marketing, PowerPoint, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• #SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!Angela Natividad
  We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being ...
  Conferences, Digital Marketing, Digital Theory, Instagram, Marketing Strategy, Search Engine Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine, YouTube