Social Business

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• Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?Philip Paranicas
  Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Business, Social Media, Strategy, Tradeshows/Events
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkimAngela Natividad
  The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images ...
  Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Videos, YouTube
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkimAngela Natividad
  This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've ...
  Career Management, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Measurement, Mobile Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkimAngela Natividad
  Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience!
  Advertising, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• How to Turn Your Office Into a Video StudioDmitry Dragilev
  Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Social Business, Social Media, Videos
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkimAngela Natividad
  This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving ...
  Digital Marketing, Digital Theory, Facebook, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkimAngela Natividad
  This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn ...
  Digital Marketing, Digital Theory, Facebook, LinkedIn, Online Marketing, Social Business, Social Media, SocialSkim
• Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
  Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
  Advertising, B2B Marketing, Community, Community Management, Customer Behavior, Demographics, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• #SocialSkim: Social Media Update, Week of January 7, 2013Angela Natividad
  What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that ...
  Advertising, B2B Marketing, Consumer Electronics, Digital Theory, Facebook, Google, Google+, Mobile Marketing, Social Business, Social Media, SocialSkim
• Social Media Is a Corporate Blind Spot for B2B ExecsLenna Garibian
  More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a ...
  B2B Marketing, Public Relations, Reputation Management, Social Business, Social Media
• #SocialSkim: Social Media Update, Week of December 10, 2012Angela Natividad
  In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ...
  E-Commerce, Facebook, Google, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Four Ways B2B Marketers Can Boost the Value of Their TweetsChris Mann
  Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take ...
  Advertising, B2B Marketing, Brand Awareness, Content, Content Marketing, Customer Acquisition, Lead Generation, Social Business, Social Media, Targeting, Twitter
• Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
  Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.
  Customer Behavior, Facebook, Mobile Marketing, Smartphones, Social Business, Social Media
• A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
  Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
  Content, Content Marketing, Lead Generation, Marketing Analytics, Measurement, Metrics, Social Business, Social Media, Web Analytics
• Social Is Shifting Beyond Marketing
  Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
  Brand Management, Community Management, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory, Research Summaries, Social Business, Social Media
• Execs Dish on the Growing Importance of 'Social Business'
  Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
  Customer Relationships, Customer Retention, Research Summaries, Social Business, Social Media, Social Networking, Web 2.0