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• Q&A: PETA's 'Gorilla' Marketing TacticsAnn Handley
  No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of ...
  Collaboration, MySpace, Online Marketing, Social Media, Videos, Word-of-Mouth, YouTube
• When PowerPoint Is Not EnoughStanislav Kravets
  Customer Engagement, PowerPoint, Public Speaking, Videos
• When PowerPoint Is Not EnoughStanislav Kravets
  Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are ...
  Interactive Marketing, PowerPoint, Public Speaking, Videos
• Creating Branded Keywords and Driving Their Search Demand Through BuzzJeremy Swiller
  If you're marketing in a highly competitive keyword space or providing products and services with little or no name recognition, you should consider creating branded keywords and driving their search ...
  Blogging, Keywords, PPC Campaigns, Press Releases, Search Engine Marketing, Targeting, Videos, Word-of-Mouth
• Going Mobile: Portable Media Market Finally Getting Traction?Howard Greenfield
  Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell ...
  Customer Experience, Digital Marketing, Mobile Marketing, Videos
• How to Create Effective Brand-Driven Entertainment Content for the WebTed Page
  Computers are the campfires of today, around which we are all gathered. If you have a good story to tell there, people will listen. Here is a practical guide to creating ...
  Blogging, Brand Awareness, Customer Engagement, SEO, Videos, Websites, Word-of-Mouth
• Lessons in Experience Marketing: The 'Sideways' Wine Club Dave Chambers
  Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, ...
  Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
• The Sound of Business (Part 2)Jerry Bader
  In a world of mental clutter, information anxiety and narrow attention spans, your Web voice could become the next big weapon in Web media presentation and marketing. So how do you ...
  Logos, Positioning, Videos, Websites, Writing
• Convergence: It's Becoming a Brave New WorldRobbie Baxter
  Imagine a world where video, photography, text and music are all available from any device that can connect to the Internet at any time. Whether you're using your computer, iPod, ...
  Advertising, Blogging, Brand Awareness, Interactive Marketing, Mobile Marketing, Targeting, Videos
• From Spam to Viral Web Video With John CleeseTed Page
  Here is a behind-the scenes story that reveals how one B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate thousands of sales leads. How ...
  B2B Marketing, Lead Generation, Videos, Websites, Word-of-Mouth
• Tale of the Lowly Pressroom: The Transformation of CommunicationsRobin Stavisky
  Hidden away like some Cinderella before the prince discovered her, online pressrooms do not often attract much attention, much less a second look. But like the fairy tale character, online ...
  Blogging, Press Releases, RSS, Targeting, Videos, Webinars, Websites