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• Go gif in a Jiffy!
  "It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog ...
  Customer Engagement, Email Marketing, Videos
• Hitting the Spot
  We're suckers for any video series that takes an entertaining approach to informative content like the weekly podcasts from HubSpot TV, hosted by the extremely likeable duo of Karen Rubin ...
  Marketing Inspiration, Podcasting, Videos
• Nah, That's Not Just an Ad. Is It?
  You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
  Advertising, Interactive Marketing, New Media, Online Marketing, Social Media, Television, Videos
• Email Marketing Insights From Obama and McCainMorgan Stewart
  In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the ...
  Email Campaigns, Landing Pages, Obama, Videos
• When the Media Becomes the Marketing: Q&A With CC ChapmanMack Collier
  While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect ...
  Digital Marketing, Podcasting, Videos
• Get the Vote: Use Political Marketing Techniques to Power Your CampaignsJean Fleming
  Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their ...
  B2B Marketing, Blogging, Obama, Social Media, Twitter, Videos, YouTube
• Top Lessons Learned in Consumer-Generated AdvertisingNeil Perry
  Marketers have recognized the immense creative talent that resides outside of Madison Avenue. They've recognized that, with Consumer-Generated Advertising, properly executed, they can generate quality, consumer-relevant content at a fraction ...
  Advertising, Branding, Marketing Tips, Videos
• Is Live Streaming Going Mainstream?
  Do you have a live Internet video channel in your future? You may scratch your head wondering how such a Web presence might improve your business. But, even though it's not ...
  Interactive Marketing, New Media, Social Media, Videos
• Hardwired to Love BrandsMartin Lindstrom
  Why are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. Mirror neurons explain why we sometimes do things that we ...
  Brand Awareness, Branding, Videos, YouTube
• Case Study: How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalKimberly Smith
  Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned ...
• Make Your Viral Dreams Come True
  As it becomes easier than ever to produce and distribute online videos, you probably see how the medium can serve as a key marketing tool. And in a guest post ...
  Small Business, Videos, Word-of-Mouth
• All in the Execution
  The success of videos posted at your Web site or YouTube depends in no small part on the quality of execution, and those made in-house are most vulnerable to amateurish ...
  Small Business, Videos, YouTube
• Go Where the Current Leads
  John McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back ...
  Google, Marketing Inspiration, PPC Campaigns, Search Engine Marketing, Videos
• Floating Tiger
  In a post at her Conversation Agent blog, Valeria Maltoni praises a fun YouTube video created by EA Sports as a response to one posted by a gamer called Levinator ...
  Marketing Inspiration, Videos, YouTube
• Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary VaynerchukMack Collier
  There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons ...
  Branding, Facebook, Social Media, Twitter, Video Blogs, Videos
• Case Study: How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand AwarenessKimberly Smith
  GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign ...
• Case Study: How a Telecommunications Company Used Video to Streamline Its Sales ProcessKimberly Smith
  Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a ...
• Springtime for Twitter
  Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this ...
  Marketing Inspiration, Social Media, Twitter, Videos
• A Six-Step Web-Branding Blueprint for the Experience EconomyJerry Bader
  Change is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing, and branding. Failure to adapt to new realities ...
  Customer Experience, Marketing Tips, Videos, Websites
• The Third Screen's the Charm
  As video continues its great migration from the television set to the Web and smartphones, advertisers face a new challenge: how to reach customers in three places at once. The ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media, Videos