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• Does Your Brand Give Customers a 404?Stern Dixon
  Web sites aren’t the only place you’ll find a 404 error.
  Branding, Customer Experience, Customer Relationships, Website Design, Websites
• Web Metrics Versus Web AnalyticsJim Sterne
  Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories.
  Metrics, Web Analytics, Websites
• Without Conversion Rates, You Don’t Know if You’re Mickey Mouse or Mickey MantleSteve Jackson
  The conversion rate on a Web site is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it.
  Customer Experience, Customer Service, E-Commerce, Landing Pages, Lead Generation, Online Marketing, Website Design, Websites
• Metadata: Seven Tips for Writing Better KeywordsGerry McGovern
  The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content.
  Keywords, Search Engines, Websites, Writing
• What Makes for a Great Web Site?Gerry McGovern
  What makes a great Web site is focus and clarity of purpose. Of course, that's easier said than done.
  Website Design, Websites, Writing
• SWOT Team on Compensation—Should Results Matter?Hank Stroll, Yvonne Bailey
  Should the compensation of executives and middle management be tied to the success of marketing and sales efforts? Also this week: What's the best metric to track to ...
  E-Commerce, Marketing Challenges, Online Marketing, Testing, Web Analytics, Websites
• 10 Steps to Measuring Web Site SuccessJim Sterne
  Here is the handy-dandy Sterne How-To Guide for measuring the success of your Web site.
  Collaboration, Hiring Outside Resources, Marketing Tips, Metrics, Websites
• Web Content Management: 10 Predictions for 2004Gerry McGovern
  This is the year when Web content comes of age.
  Digital Theory, Keywords, Management, Web Content, Web Copy, Websites
• Bridging the Chasm Between IT and MarketingDana VanDen Heuvel
  Are you ready to start working together with your IT department?
  Collaboration, E-Commerce, Management, Websites
• Know Where Your Leads Come From? Think AgainMichael Ortner
  re you not able to identify where your leads are coming from? Can you not measure the value of your Web visitors?
  Lead Generation, Marketing Tips, Measurement, Search Engines, Web Analytics, Website Design, Websites
• Google Optimization: E-commerce @ $0 Cost (Part 2)Brian Klais
  Here's the second part in a series of how merchants can get more product content indexed and visible to Google’s massive user base, in order to sell products no marketing ...
  E-Commerce, Google, Keywords, PPC Campaigns, Web Copy, Websites
• SWOT Team Ponders the 4 P’s: Are They Still Relevant Today?Hank Stroll, Yvonne Bailey
  Weigh in with your own opinion: Do the 4 P’s still hold relevance in your world today? Also this week: Is it better to have more detailed data or less?
  Email Campaigns, Marketing Challenges, Sales, Targeting, Websites
• Everything You Know Is WrongJim Sterne
  As we get accustomed to the tools and the terminology, the prospect of tracking things online is no longer frightening. At least that was the case until November 20, 2003.
  Measurement, Web Analytics, Websites
• Content Management Systems: How to Make Sure Yours Is Not the Downfall of Your Web SiteReid Carr
  Making things easier does not always make the end result better.
  Collaboration, Management, Marketing Tips, Web Content, Websites
• The Intranet Gets Serious: Publish What You Can Manage (Part 3)Gerry McGovern
  o you have a process whereby every single piece of content on your intranet gets read at least once a year?
  Management, Web Content, Websites
• What Can Web Copywriters Learn From Direct Mail?Steve Jackson
  Many Web site owners don't test and measure their own site copy and content. But then they spend thousands to drive traffic to their sites. What's wrong with this ...
  Copywriting, Direct Marketing, Online Marketing, Testing, Websites
• The Intranet Gets Serious: Making It Work (Part 2)Gerry McGovern
  There are ways of making the intranet work quite well for an organization.
  Collaboration, Management, Websites
• How to Write With Sizzle When There’s No SausageSuzan St Maur
  How do you write sizzle successfully when you’re selling something intangible to people who aren’t customers—but are almost as important?
  Print Collateral, Web Copy, Websites, Writing
• The Intranet Gets Serious (Part 1)Gerry McGovern
  Finally, organizations are getting serious about how they manage their intranets.
  Collaboration, Management, Web Copy, Websites
• PowerPoint Presentations Online: No! Stop! Don’t!Amy Gahran
  When content is so cryptic as to be frustrating, it’s anti-content. It undermines the goals of both the author and the reader.
  PowerPoint, Web Copy, Websites