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• Progressive Web Apps: What They Are and How They Can Outperform Traditional Apps [Infographic]Laura Forer
  Are you familiar with "progressive Web apps"? Today's infographic gives the lowdown on what this relatively new type of mobile experience is and shares how brands have used it to ...
  Case Studies, Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Websites
• 72 Must-Have Features for E-Commerce Websites [Infographic]Laura Forer
  Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating ...
  B2C, Blogging, E-Commerce, Website Design, Websites
• How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About ItRobert Moseley
  Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
  Advertising, E-Commerce, Publishing, Website Design, Websites
• SEO Trends for Publishers: Ranking Factors and AMP ImpactAyaz Nanji
  Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other ...
  Blogging, Content, Mobile Marketing, Publishing, Research Summaries, Search Engine Marketing, Websites
• Seven Questions to Help You Avoid the Biggest Misstep of Your Site RelaunchMark Floisand
  It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
  Customer Insight, Search Engine Marketing, Search Engines, Web Analytics, Website Design, Websites
• 10 Website Go-Live Tips to Ensure a Smooth LaunchBrian Shilling
  Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless ...
  Content, Google Analytics, Project Management, Web Analytics, Web Copy, Website Design, Websites
• How to Choose a Font for Your Brand [Infographic]Laura Forer
  Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding ...
  Branding, Logos, Print Collateral, Websites
• The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]Laura Forer
  Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you ...
  B2B Marketing, B2C, Content, Content Marketing, Videos, Websites
• Your Customer's Second Purchase Is the Most Important
  If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus ...
  Customer Acquisition, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Marketing Budgets, Marketing Strategy, Websites
• 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]Laura Forer
  Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
  B2B Marketing, Lead Generation, Metrics, ROI, Sales, Web Content, Website Design, Websites
• What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]Laura Forer
  Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the ...
  B2C, E-Commerce, Retail Marketing, Technology, Web Browsers, Websites
• The Incredible Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research from Domo.
  Big Data, Data, Research Summaries, Websites
• The Top 15 US Web Properties and Mobile AppsAyaz Nanji
  Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Websites
• Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]Laura Forer
  Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this ...
  AI, Customer Experience, Customer Service, Marketing Smarter, Websites
• Three Essential Solutions for Your E-Commerce Marketing StackNanette George
  Determining which technology pieces matter to your marketing team can be daunting. You need tools that help you navigate omnichannel shopping behaviors, meet customers where they are, and deliver useful ...
  Customer Acquisition, E-Commerce, Retail Marketing, Websites
• 50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]Laura Forer
  Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.
  Career Management, Content, Websites
• How Content Reaches a Constantly Connected Audience [Infographic]Laura Forer
  We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types ...
  AI, Customer Behavior, Facebook, Google, Internet of Things, Mobile Marketing, Websites
• The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]Laura Forer
  Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your ...
  B2C, Blogging Policy, Brand Management, Branding, Customer Behavior, Customer Experience, Influencer Marketing, Websites, Writing
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites
• 53 Must-Have Features of Local Business Websites [Infographic]Laura Forer
  Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your ...
  B2C, E-Commerce, Links, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO, Websites