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• Creating Content Streams for Web Watering HolesJonathan Kranz
  At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do we find the watering holes where the decision makers meet?" The ...
  Blogging, Case Studies, Collaboration, Customer Experience, Press Releases, Web Content, Websites, White Papers
• Beware of Black Hat SEOStephan Spencer
  Are you confident that the tactics you, your web designer, and your SEO all employ won't get you slapped by the search engines? If you can't say with absolutely certainty ...
  Google, Keywords, Search Engines, SEO, Websites
• Lessons in Experience Marketing: The 'Sideways' Wine Club Dave Chambers
  Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, ...
  Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
• RSS: What's in It for Marketers?Eric Frenchman
  RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to ...
  New Media, Permission Email Marketing, RSS, Websites
• Bridging the Gap: Click-to-Call 101John Federman
  With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of both.
  E-Commerce, Local Marketing, PPC Campaigns, ROI, Sales, Websites
• What Every CMO Should Know About SEOTodd Miechiels
  Too often, companies ignore search optimization simply because senior management does not understand it well enough to provide the necessary leadership and support. And if top management does not view ...
  Keywords, SEO, Web Copy, Websites
• SEO Copywriting: Does 'Search Friendly' Mean 'Human Readable'?Dan Skeen
  The aggressive drive to be the number-one search result in Google continues to change the nature of communication. No one is feeling that more than today's copywriters. In less than ...
  Copywriting, Google, Keywords, SEO, Web Copy, Websites
• Marketing Challenge: When Not All Traffic Is GoodHank Stroll
  Not all site traffic is good. Like automobile traffic, sometimes traffic is just... congestion, and just gets in the way of those who you really want to come your way. How ...
  Keywords, Marketing Challenges, Newsletters, PPC Campaigns, Search Engine Marketing, Targeting, Websites
• Case Study: Pricefish.com's Holiday SweepstakesIan Gertler
  As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and ...
  Advertising, Case Studies, E-Commerce, Landing Pages, Lead Generation, Local Marketing, Targeting, Websites
• Not Just Sweet Nothings: Writing Words of Love to Your CustomersJonathan Kranz
  It may be awkward to openly acknowledge it, but every sale is a kind of seduction. As marketers, we make introductions, pursue courtships and hope for consummation—the sale. Here ...
  Customer Engagement, Sales, Web Copy, Websites, Writing
• How to Maximize Your ROI With Google AdWordsNeil Anuskiewicz
  With Google AdWords, it is now possible to target prospects at the very moment they are thinking about buying your products or services. Here's how to maximize your success with ...
  Copywriting, Google, Keywords, Landing Pages, PPC Campaigns, ROI, Targeting, Websites
• Does Your Company Suffer From Short-Visit Syndrome?Todd Miechiels
  Imagine if half the people that called your sales team hung up within 10 seconds. There are not prospects they were cold-calling either, but interested people calling them. Heads would ...
  Collaboration, Sales, Web Analytics, Websites
• Google 2006 and Jagger's AftermathJason OConnor
  Sometime last fall, Google launched a major update to its search algorithm, shaking up the search engine optimization community—and millions of Web site rankings. The update has been named Jagger ...
  Google, SEO, Web Copy, Website Design, Websites
• User Experience: Part of a Much Larger WholeLeigh Duncan-Durst
  Too many consultancies and agencies equate Customer Experience Management (CEM) with User Experience. They are not the same. User Experience is an important part of CEM. But like Experiential Marketing, it's ...
  Collaboration, Customer-Centric, Customer Experience, Website Design, Websites
• Eight Ways to Improve your Online Lead TrackingMichael Ortner
  Do your salespeople still ask, "How did you hear about us?" when a prospect calls? Do you list your contact information on your homepage? Do you display the same 800 ...
  Landing Pages, Lead Generation, Lead Nurturing, Marketing Tips, Web Analytics, Web Copy, Website Design, Websites
• Q&A With Jimmy Wales: From Encyclopedias to WikipediaNathan Kaiser
  Jimmy Wales is the founder of Wikipedia, the world's largest free online encyclopedia. In its development, Wales created a community of volunteers who have published over 800,000 articles. Here, Wales offers ...
  Marketing Inspiration, Web Content, Websites, Word-of-Mouth
• Which Guarantees Really Matter in SEOScott Buresh
  A good guarantee should not only appeal to the base emotion of a potential purchaser but also afford some real protection that the purchase he or she is making will ...
  Hiring Outside Resources, PPC Campaigns, Search Engines, SEO, Websites
• All That Should Ever Matter Is What Really Matters to CustomersStephen Shaw
  A commitment to pleasing customers should be much more than a marketing claim (or an interface that can be capriciously switched off) but a core principle that guides every decision. ...
  Brand Positioning, Collaboration, Customer Advisory Programs, Customer Experience, Customer Relationships, Customer Service, Websites
• Adding SEO to the Marketing Mix: Bringing Your Boss to the TableScott Buresh
  Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers. They are the people on the front lines of the organization—the ...
  Benchmarking, Management, Search Engines, SEO, Websites
• The Secrets of Building Links and Increasing PageRankStephan Spencer
  Link building is arguably the most challenging aspect to search engine optimization. It's anything but straightforward; the process is fraught with landmines; and the outcome is largely outside of your ...
  Google, Marketing Tips, Search Engines, SEO, Websites