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• Six Classic Mistakes...Email Newsletters Make Mark Brownlow
  In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.
  Customer Relationships, Metrics, Newsletters, Permission Email Marketing, Targeting, Websites
• The Untapped Marketing Potential of Privacy Policies Jason Kassel
  Here are some ideas about getting more out of your privacy page.
  Customer Engagement, Marketing Smarter, Websites
• The End of PrestalgiaFrank Quinn
  The future has arrived. Dot-com mania, driven by prestalgia, was the sizzle. What will be the steak?
  E-Commerce, Sales, Website Design, Websites
• "Usability" for Better Customer Relationships Noel Franus
  You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice.
  Customer-Centric, Customer Relationships, Online Marketing, Personas, Websites
• Catching the Online Newbie
  Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really?
  Customer Experience, Web Content, Website Design, Websites
• Nomads in the DesertKathy Foley
  Many of today's trend reports sound like a bunch of research analysts backpedalling as fast as they can. Remember it wasn't too long ago when they were predicting that just ...
  E-Commerce, ROI, Sales, Websites
• Ode to Creativity - Marketing on a BudgetKimberly McCall
  Still out of cash..use your creativity! Here are some ideas to get you going.
  Creativity, Market Research, Marketing Budgets, Surveys, Thought Leadership, Web Content, Websites, Word-of-Mouth
• 9 Tips for E-Marketing to Teens Wendy Comeau
  I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.
  Marketing Tips, Online Marketing, Segmentation, Targeting, Web Copy, Websites
• Harness the Power of the Rainbow
  Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.
  Creativity, E-Commerce, Marketing Smarter, Website Design, Websites
• The Power of Pop-UnderKeith Boswell
  Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much?
  Advertising, Metrics, Website Design, Websites
• Designing Useful Navigation
  It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the ...
  Customer-Centric, Customer Experience, Marketing Tips, Website Design, Websites
• See It, Gotta Have It!
  Ever bought something on impulse? Well, it will take a lot of things to make true impulse buying happen on the web. What, you might ask? Read on.
  Customer Behavior, E-Commerce, Website Design, Websites
• Clueless Pundits Say the Darndest Things
  Some people say the sites that sell the best are the porn sites, and you could learn a thing or two from them. Bad logic plus a titillating topic to ...
  Customer Engagement, Customer Service, E-Commerce, Website Design, Websites
• Hey, It's Music to My Ears!
  Looking for a formula that guarantees powerful and effective strategies in marketing, advertising and sales? The Grok has one for you here...using 5 simple letters.
  Advertising, Customer Experience, Customer Satisfaction, E-Commerce, Sales, Web Copy, Websites
• The Case for Banner AdsAllen Weiss
  Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic.
  Advertising, Brand Awareness, Measurement, Websites
• P.O.A. Location Matters
  Learn how to put critical information under the customer’s nose – and watch your business begin to buzz.
  Customer Experience, E-Commerce, Websites
• What's So Different About the Internet?Allen Weiss
  Marketing on the internet is no different than traditional marketing, at least that's our view.
  Online Marketing, Websites
• Dot-Coms and the Super BowlAllen Weiss
  The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a ...
  Advertising, Brand Awareness, Websites
• The Problem with E-BooksAllen Weiss
  Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead.
  Customer Behavior, E-Books, Targeting, Websites
• WIIFM: Are You Listening?
  An article by marketing professionals on how to match the personality of your web site with the personality of your customers. Part of our continuing commitment to bring you ...
  Creativity, Sales, Websites