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• Five Ways to Determine Whether You Should Bring Search Marketing In-HouseHeather Lloyd-Martin
  Is it time for your company to jump on the in-house bandwagon? Managing a successful paid and organic SEO campaign takes a dedicated staff, a savvy SEO plan and the ...
  Copywriting, PPC Campaigns, Search Engine Marketing, SEO, Websites
• Why White Papers Make for Great Marketing CollateralManoj Aravindakshan
  If there has been one constant in the ever-transient paradigm of marketing on the Internet, it is that "content" is the key to attract a steady stream of the uninitiated ...
  Brand Awareness, Print Collateral, Public Relations, Websites, White Papers
• Putting Spring in Your Ka-ching: 10 Direct Mail TipsSteve McNamara
  Every year Steve conducts a survey of his subscribers to identify ways that marketers are squeezing more sales out of their direct marketing. Here are some learnings from this year's ...
  Branding, Collaboration, Copywriting, Creativity, Direct Marketing, Targeting, Testimonials, Testing, Websites
• Knowledge Management: There's No Such Thing as a Knowledge WorkerGerry McGovern
  These days, knowledge management is less about managing people and more about giving them the right goals, the right motivation and the right tools, and clearly articulating how success or ...
  Management, Web Copy, Websites
• Marketing Challenge: 7 Ways to Super ContentHank Stroll
  This week, read your answers to the previous challenge: What are the top secrets to creating great online content? Also this week, solve this problem: How does a speaker go ...
  Marketing Challenges, Web Content, Web Copy, Websites, Writing
• P13N: The Power of PersonalizationSuzanne Taylor
  Useful and sticky Web sites find out what's most important and relevant to their customers--and then customize their experiences in a meaningful way. By giving customers more of what they ...
  Customer Engagement, Customer Experience, Customer Retention, E-Commerce, Personalization, Websites, Word-of-Mouth
• The Most Effective Approaches to Marketing to HispanicsPaul Epstein
  Marketers who choose not to devote significant time and effort to the Hispanic population are missing out on a vital consumer segment that is growing faster than any other minority ...
  Advertising, Customer Behavior, Hispanic Marketing, Online Marketing, Segmentation, Websites
• Five Ways Technology Can Boost ProfitabilityChristopher Doran
  The good news is that the technology that allows you to market via the Internet is far from reaching its full potential. Much of the early energy in online marketing ...
  CRM, Customer Behavior, High-Tech Marketing, Lead Generation, Lead Quality, Online Marketing, Websites
• The Hashemi Brand in Iran's ElectionsTori Egherman
  The elections in Iran are in full force, with only a few days left until the Friday ballot. Iranian television is filled with interviews with the candidates, sound bytes and ...
  Blogging, Personal Branding, Social Media, Websites, Word-of-Mouth
• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 2 of 2)Paul Bruemmer
  In part one of this article, we talked about the uniqueness of B2B marketing and the dominant role of search engines in the B2B buying process. So it goes without ...
  B2B Marketing, Google, Hiring Outside Resources, ROI, Search Engine Marketing, Search Engines, SEO, Web Analytics, Websites
• Marketing Challenge: Three Sure Ways to Reach TeensHank Stroll
  This week, read your answers to a previous dilemma: What are the most effective ways to launch a Web site for teens who have little spending money? Also this week, ...
  Interactive Marketing, Marketing Challenges, Targeting, Website Design, Websites, Word-of-Mouth
• Your Web Site Needs a Call to ActionGerry McGovern
  The best Web sites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. The truth is, ...
  Copywriting, Customer Engagement, Web Copy, Websites
• Listen Up: Your Customers Are Talking About You Online (Part 2 of 2)Wil Reynolds
  Last week, the author hopefully opened your eyes to the importance of staying on top of reviews and posts about your products and services—as well as those about your competition. ...
  Advertising, Blog Comments, Blog Monitoring, Customer Satisfaction, Online Marketing, Social Media, Websites, Word-of-Mouth
• Four Steps to Crafting the Perfect RFPKevin Labick
  Organizations today understand that the Internet can play a critical role in their success when leveraged correctly, and they hire Web firms for their proven ability to solve critical business ...
  Hiring Outside Resources, Management, Marketing Tips, Websites
• Publish the Web Content You Can ManageGerry McGovern
  Sometimes, less is more. Especially when it comes to content. Many Web sites are too big to professionally manage with the number of staff available. There might be a Web team ...
  Web Content, Web Copy, Website Design, Websites
• Will Corporate America Discover Organic SEO?Paul Bruemmer
  Your average business Web site has come a long way since its brochure days. Savvy businesspeople have learned a lot about Web site design and usability, especially the importance of ...
  Hiring Outside Resources, Search Engine Marketing, Search Engines, SEO, Web Copy, Websites
• Practical (and Cheap) Usability TestingChris Nagele
  Usability testing may not be considered a mandatory stage in the design process, but without it you are releasing the product blindly. Contrary to popular opinion, you don't ...
  Personas, Targeting, Testing, Website Design, Websites
• Five Ways to Energize Your NewsletterChris Scott
  Whether distributed via email or printed and snail-mailed, newsletters are a cost-effective way for businesses or organizations to keep in touch with employees, customers, prospects or association members. The trick, ...
  Customer Engagement, Email Campaigns, Newsletters, Surveys, Thought Leadership, Websites
• From Spam to Viral Web Video With John CleeseTed Page
  Here is a behind-the scenes story that reveals how one B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate thousands of sales leads. How ...
  B2B Marketing, Lead Generation, Videos, Websites, Word-of-Mouth
• The Myth of Rankings: Beyond Search OptimizationScott Buresh
  A consistent problem with the "ranking-centric" mindset is that it doesn't reflect a powerful rationale for getting involved in SEO. Where is the true business case? What tangible results are ...
  Keywords, Newsletters, Press Releases, SEO, Thought Leadership, Websites