Word-of-Mouth

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• Ranting and Raving
  Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes. ...
  Marketing Inspiration, Public Relations, Social Media, Word-of-Mouth
• Fight Fire With ... Rohit's Five-Step Action Plan
  It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these ...
  Blog Monitoring, Public Relations, Small Business, Word-of-Mouth
• Case Study: How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral CampaignKimberly Smith
  Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including ...
• Twitter for Timeliness
  "What are you doing?" Twitter asks. What an existential question! But from the company's roots as a slightly nosy oddity in 2006, users have responded in unexpected, and quite interesting, ways. ...
  Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Microconnecting With Your Customers via Microblogging: Q&A With Connie ReeceMack Collier
  There's a new kid on the social media block that's starting to garner a lot of attention from companies. Microblogging sites, such as Twitter, are increasingly becoming a companion to an ...
  Marketing Inspiration, Social Media, Twitter, Word-of-Mouth
• Case Study: How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp ElectronicsKimberly Smith
  Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned ...
• Make Your Viral Dreams Come True
  As it becomes easier than ever to produce and distribute online videos, you probably see how the medium can serve as a key marketing tool. And in a guest post ...
  Small Business, Videos, Word-of-Mouth
• Case Study: How a Controversial Book Became a Bestseller via an Aggressive Web CampaignKimberly Smith
  When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So ...
• The Revolution Will Be Widgetized
  Imagine you've got a great product, and you've opened your first boutique. You're drumming up customers, but getting traffic through the door is tough. Then you think, What if I ...
  Interactive Marketing, New Media, Social Media, Word-of-Mouth
• Case Study: How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand AwarenessKimberly Smith
  GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign ...
• Case Study: How a Telecommunications Company Used Video to Streamline Its Sales ProcessKimberly Smith
  Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a ...
• Clearing the Air About Word-of-MouthDeborah Eastman
  Michael Antman's recent article, "Six Reasons Word-of-Mouth Doesn't Work," struck a chord. He raises reasonable points about the limitations of WOM; after all, it can't completely replace other forms of ...
  Customer Engagement, Customer Experience, Word-of-Mouth
• Six Reasons Word-of-Mouth Doesn't WorkMichael Antman
  Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust? It's no wonder that virtually every business-to-business ...
  B2B Marketing, Marketing Challenges, Word-of-Mouth
• Will Dance for Gum
  In a post at the Servant of Chaos blog, Gavin Heaton says those who aren't sure how to get "viral" could learn a thing or two from Stride Gum, which ...
  Marketing Inspiration, Word-of-Mouth
• How Boar's Head Is Defending Its Brand Against the Old Flimflam: Six Steps to Empowering Your CustomersGlenn Gabe
  This is a tale of flimflam and a unique way that Boar's Head is battling it. Given the power of word-of-mouth, it's hard to overlook the potential of how Boar's ...
  Customer Engagement, Customer Relationships, Word-of-Mouth
• Case Study: How an Email Marketing Solution Startup Signed up 300 Customers in 7 DaysNettie Hartsock
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally ...
• Case Study: How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsNettie Hartsock
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. ...
• Case Study: How a University Embraced Social Media and Scored Millions in YouTube ViewsNettie Hartsock
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation ...
• Going Viral With Your B2B Marketing: Q&A With David Meerman ScottMack Collier
  Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next video that spreads across the Internet and becomes a viral ...
  B2B Marketing, Product Marketing, Thought Leadership, Word-of-Mouth
• Case Study: How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter ScoreNettie Hartsock
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, ...