Word-of-Mouth

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• Make the Most of the Slow Season
  "When the slow season strikes," says Kimberly Smith in an article at MarketingProfs, "it's time to put some energy into pumping up that brand." She runs down a list of ...
  Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Small Business, Word-of-Mouth
• Air New Zealand Baring It All
  Airline travel of late has become decidedly less of a joy. Planes are crowded and passengers are nickel-and-dimed at nearly every opportunity—for bottles of water, blankets, checked baggage, and so ...
  Advertising, Creativity, Videos, Word-of-Mouth, YouTube
• 13 Essential Social-Media 'Listening Tools'Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. ...
  Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word-of-Mouth
• Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyKimberly Smith
  In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer ...
• Can We Talk?
  Some time ago, we highlighted a MarketingProfs article in which Michael Antman cautioned against making word-of-mouth (WOM) strategies the primary element in your marketing mix. "He raises reasonable points about ...
  Customer-Centric, Customer Experience, Customer Satisfaction, Marketing Strategy, Small Business, Social Media, Word-of-Mouth
• Online Reputation Management: A View From the TopLeslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven ...
  New Media, Online Marketing, Reputation Management, SEO, Social Media, Social Networking, Twitter, Websites, Word-of-Mouth
• Case Study: How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in RevenueKimberly Smith
  How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge ...
• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year."
  Humor, Nonprofits, Social Media, Videos, Women, Word-of-Mouth
• Tornado Warning
  You may have seen the YouTube video: a pair of Domino's employees gleefully preparing food in a shockingly unhygienic manner. Much to the horror of the pizza chain, the video went viral a ...
  Customer Satisfaction, Marketing Inspiration, Word-of-Mouth, YouTube
• Put a Bug on That WOM!
  Clearspring Technologies, which has helped everybody from WaPo to UCSF bring their branded wares to the mainstream, has put out a new tool that tells you how popular your widgets ...
  Interactive Marketing, Networking, New Media, Social Media, Word-of-Mouth
• Case Study: How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer RelationshipsKimberly Smith
  At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about ...
• Me, Myself and My Company
  Especially in the last few years, the concept of personal branding has begun to take hold. Many of your employees now see themselves—and not just your company—as a brand they ...
  Facebook, LinkedIn, Marketing Inspiration, Personal Branding, Word-of-Mouth
• Stream a Little Stream of Me
  Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
  Branding, Email Marketing, Interactive Marketing, Online Marketing, Social Media, Videos, Word-of-Mouth
• I'm In With the In-Crowd
  "We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
  Copywriting, Email Marketing, Testimonials, Word-of-Mouth
• Should You Launch a Brand Community?Nancy Strauss
  On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being ...
  Collaboration, Customer Engagement, E-Commerce, Search Engines, Web Content, Websites, Word-of-Mouth
• Case Study: How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%Kimberly Smith
  Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has ...
• I Was Merely Acting!
  Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
  Advertising, Blog Comments, Marketing Inspiration, Word-of-Mouth, YouTube
• Case Study: Four Steps to Spurring B2B New-Product Awareness and Sales via TwitterKimberly Smith
  Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty ...
• Five Ways to Supercharge Your Mobile MarketingIain McCready
  At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global ...
  Brand Positioning, Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing, SMS, Word-of-Mouth
• You Two Wrestle Online, OK?
  You've seen others do it, and maybe you're wondering how to create your own two-person video for social-media channels. Ben McConnell, who blogs with Jackie Huba at Church of the ...
  Marketing Inspiration, Marketing Tips, Word-of-Mouth