Word-of-Mouth

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• Green Marketing Claims: Whom Do You Trust?Jacquelyn A. Ottman
  Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that ...
  Community, Customer Relationships, Green Marketing, Marketing Challenges, Word-of-Mouth
• Stellar Viral Videos, Pt. I
  News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
  Creativity, Interactive Marketing, Social Media, Videos, Word-of-Mouth, YouTube
• Case Study: How Low-Cost Conversation Starters Built Community, Generated LeadsKimberly Smith
  How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
• When Bad Buzz Happens to Good Companies
  It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  Customer Satisfaction, Feedback, Press Releases, Search Engine Marketing, Social Networking, Word-of-Mouth
• Stay and Play, OK?
  OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
  Customer Engagement, Customer Satisfaction, Interactive Marketing, Word-of-Mouth, YouTube
• Buzzkill
  "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the ...
  Customer Acquisition, Small Business, Word-of-Mouth
• How to Bridge the Marketing-Staffing GapEva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being ...
  Hiring Outside Resources, Management, Marketing Smarter, Networking, Recession, Social Media, Word-of-Mouth
• Where SEO Yin Meets SM Yang
  "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
  RSS, Search Engine Marketing, SEO, Social Media, Web Content, Website Design, Word-of-Mouth
• You Have Much to Learn, Grasshopper
  In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the ...
  Blogging, Recession, Twitter, Word-of-Mouth, YouTube
• Keep Your WOM Roots Healthy
  The dreaded phrase "word-of-mouth" keeps a lot of company execs awake at night. It's that feeling of helplessness: How can any company apply quality assurance to something that is so ...
  Customer Behavior, Customer-Centric, Customer Experience, Management, Word-of-Mouth
• A Grand-Slam for Denny's?Beth Harte
  Have you heard about the Denny's ? What about the Denny's Creature ' campaign? No? That's okay; I didn't either. It's probably a sign of the times that I am ...
  Content, Word-of-Mouth
• Case Study: Generating Serious B2B Buzz With Dead Bugs... and VideoKimberly Smith
  Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than ...
• Pack 'Em In
  In a post at the Viral Garden blog, Mack Collier discusses why so many companies struggle to launch and maintain active online communities. To find success, you'll need more than ...
  Small Business, Social Media, Word-of-Mouth
• Look to Your Own DNA
  Different people have had different reactions to our hobbled economy. Some are heartsick over tough choices made to keep a company solvent; others might thrill to the thought of newly ...
  Marketing Smarter, Recession, Twitter, Word-of-Mouth
• A Fine Mess Caused by the Fine Print
  "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
  Advertising, Hiring Outside Resources, Pricing, Small Business, Word-of-Mouth
• Marketing Addictionary: 'Bird-of-mouth'
  Bird-of-mouth (noun): The spreading of news or information via Twitter.
  Copywriting, Creativity, Twitter, Word-of-Mouth
• The Two-Edged Sword of the Testimonial
  Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don't work at all. Both are ...
  Customer Experience, Small Business, Testimonials, Word-of-Mouth
• Case Study: Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleKimberly Smith
  With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring ...
• We Love Eric
  We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's ...
  Community, Nonprofits, Social Media, Twitter, Websites, Word-of-Mouth
• When a Viral Pandemic Is Good
  Things were different in 2007, when Saturday Night Live aired "Lazy Sunday"—a hip-hop ode to movie-going—and a copy of the clip went whizzing around the Internet. "Back then," says Maria ...
  Marketing Inspiration, Videos, Word-of-Mouth, YouTube