Word-of-Mouth

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• The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter Beck
  Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Experience, Experiential Marketing, Word-of-Mouth
• How to Launch Your First Employee Advocacy Program, and Why You ShouldIsmael El-Qudsi
  Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
  Advocacy, Management, Social Media, Social Networking, Word-of-Mouth
• Four Niche-Industry Social Media Marketing Campaigns Done RightBrandon Lewis
  Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
  Community, Content, Customer Experience, Social Media, Videos, Word-of-Mouth
• Your Three-Step Road Map to Creating Viral Content [Infographic]Laura Forer
  When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes ...
  Blogging, Content, Content Strategy, Creativity, Videos, Word-of-Mouth
• Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]Laura Forer
  As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, Retail Marketing, Word-of-Mouth
• The Power of Employee Social Media Advocacy [Infographic]Laura Forer
  Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy.
  Advocacy, Management, Social Media, Word-of-Mouth
• The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your CampaignsIsmael El-Qudsi
  As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers ...
  Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)Lilach Bullock
  Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.
  Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• Four Steps to a Compelling Brand Story That Wins Over CustomersCourtney Apps
  When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
  Brand Loyalty, Brand Positioning, Branding, Content, Positioning, Strategy, Word-of-Mouth
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• Four Ways Businesses Should Use Customer Reviews [Infographic]
  With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be ...
  B2C, Customer Behavior, Customer Evangelists, Customer Insight, SEO, User-Generated Content, Word-of-Mouth
• Multicultural Millennials: Who They Are and What They're Doing [Infographic]Laura Forer
  Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors ...
  Customer Behavior, Customer Insight, Millennials, Word-of-Mouth
• The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That IsBarry Feldman
  Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.
  Advertising, Customer Acquisition, Customer Behavior, E-Commerce, Retail Marketing, Social Media, Testimonials, Word-of-Mouth
• How to Identify the Right Influencers to Market for Your BrandJoe Griffin
  Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• How to Use Employee Feedback to Build Better Marketing CampaignsClaire Lew
  What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut ...
  Advocacy, Brand Loyalty, Engagement, Influencer Marketing, Research, Social Media, Word-of-Mouth
• The Future of Healthcare Marketing: Lessons for All MarketersBob Murphy
  Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world ...
  B2B Marketing, Content, Customer Behavior, Influencer Marketing, Marketing Strategy, Mobile Marketing, Testimonials, Word-of-Mouth
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• The Yelp Effect: How to Deal With Negative ReviewsLee Evans
  All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ...
  B2C, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Customer Service, Retail Marketing, User-Generated Content, Word-of-Mouth
• Three Ways to Make Influencer Marketing Authentic AgainInga Johnson
  Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can ...
  B2C, Influencer Marketing, Retail Marketing, Word-of-Mouth