Word-of-Mouth

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• How to Measure Engagement on Twitter—and Savor the Tweet Smell of SuccessJim Sterne
  If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or ...
  Branding, Customer Engagement, Keywords, Measurement, Social Media, Twitter, Word-of-Mouth
• When the Crowd Attacks
  On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  Branding, Facebook, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Win Through a Social Contract: Use Teamwork to Create Value, Develop New Strategy, Iterate Quickly, and ImplementNilofer Merchant
  People succeed together because they share a unified sense of purpose and a common vision for what they need to do. This unified sense of purpose comes from core beliefs. Core ...
  Collaboration, Creativity, Marketing Strategy, Word-of-Mouth
• The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More EfficientlyAllen Adamson
  As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital ...
  Customer Engagement, Customer Satisfaction, Digital Marketing, Social Media, Word-of-Mouth
• Case Study: How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real SalesKimberly Smith
  Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
• What Am I, Chopped Liver?
  It looks like companies may talk the talk of customer service, but not that many walk the walk. That's the finding of a recent study by the CMO Council. As ...
  Customer Behavior, Voice of the Customer, Word-of-Mouth
• The Dark Side of Twitter: What Businesses Need to KnowMichael Stelzner
  As companies tighten their ad spending, inexpensive social media is clearly the next marketing frontier. As with any new craze, there are enormous opportunities. And with them come giant pitfalls ...
  Social Media, Time Management, Twitter, Word-of-Mouth
• Dare to Go Viral, Part One
  There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  Brand Awareness, Collaboration, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Playing Big-Time Tag
  According to a recent post by Andy Hasselwander at the B2B Marketing Confidential blog, Microsoft's biggest announcement at the Consumer Electronics Show in January was their version of QR codes ...
  B2B Marketing, Facebook, High-Tech Marketing, Twitter, Word-of-Mouth
• Leverage the Voice of the ConsumerEvan Gerber
  There are a number of ways to measure the success of a Word-of-Mouth marketing campaign on the Web. Start by looking in the right place: where the target audience congregates ...
  Blogging, Branding, ROI, Voice of the Customer, Word-of-Mouth
• I'm Ignorant. I'm Blissful. Shut Up.
  Ah, chocolate. Who doesn't love it? Short of an ice cream cone, nothing produces an instant state of bliss better than a good chunk of the sweet stuff. Now, a ...
  Customer Behavior, Market Research, Word-of-Mouth
• Case Study: How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage CustomersKimberly Smith
  Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral ...
• You've Got to Read This
  In a post at his Damn, I Wish I'd Thought of That! blog, Andy Sernovitz recounts discovering something unusual when he opened the advance proof of a book written by ...
  Referrals, Small Business, Word-of-Mouth
• Case Study: How a Viral Campaign Gave OfficeMax Brand Recognition, Drove ShoppersLaurie Lande
  Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often ...
• When Word-of-Mouth Goes South
  Let's say you've gotten into a culinary rut—always going to the same few restaurants—and want to try something new. You visit a site like Yelp.com to see what customers think ...
  Public Relations, Small Business, Word-of-Mouth
• Take Two Motrin and Tweet Me in the Morning
  Motrin recently created an online hulabaloo when a video intended for laughs instead raised the ire of its target audience: Mothers. "Wearing your baby seems to be in fashion," begins ...
  Advertising, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• Case Study: How Travel Channel Effectively Engaged More than 2 Million Facebook UsersKimberly Smith
  Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. ...
• Green Is Good. Green Works.
  Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author ...
  Green Marketing, Marketing Inspiration, Word-of-Mouth
• A Skeptical Look at Word-of-Mouth
  Marketers don't always agree on the best way to achieve results, and Michael Antman takes the contrarian view of a strategy popular with many of his colleagues. "[S]ome businesses, especially ...
  Small Business, Word-of-Mouth
• Create a Customer Walk-a-Thon
  When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But ...
  Marketing Inspiration, Word-of-Mouth