Word-of-Mouth

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• The Customer Evangelism ManifestoBen McConnell
  What do Krispy Kreme and Harley-Davidson have in common? They are among the many companies still thriving in the midst of an American economic meltdown. Why? Because they have methodically ...
  Brand Loyalty, Branding, Collaboration, Customer Retention, Word-of-Mouth
• Viral Marketing, Email Style (part 2)Lynda Partner
  Previously, Lynda defined viral marketing and suggested why you should consider using it. Now, she offers a list of 13 best practices for successful viral email marketing.
  Branding, Copywriting, Email Campaigns, Email Marketing, Logos, Measurement, Referrals, Testing, Word-of-Mouth
• Viral Marketing, Email Style (part one of two)Lynda Partner
  In the first of this three-part series, Partner defines viral marketing and tells why you should consider it. In her view, email is the ideal viral marketing tool.
  Advertising, Email Campaigns, Email Lists, Email Marketing, Referrals, Web Analytics, Websites, Word-of-Mouth
• Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2)David Frey
  One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two. Here's how to convince your customers to toot your horn for you. ...
  Customer Experience, Marketing Tips, Positioning Statements, Testimonials, Word-of-Mouth
• 5 Simple Techniques To Draw TrafficLomit Patel
  You’ve been working on your brand new web site for months — the graphics look great, it’s user-friendly, easy to navigate, takes your prospects where you want them to go, ...
  Advertising, Keywords, Marketing Tips, Referrals, Search Engines, SEO, Sponsorship, Websites, Word-of-Mouth
• Making Brand Promises You Can’t KeepTony Bombacino
  Just as you don’t like to be let down or mislead, neither do your customers. Although it may be tempting to make claims of greatness or leadership to stand out ...
  Brand Loyalty, Customer Experience, Customer Retention, Word-of-Mouth
• Design for Community: An Interview with Derek M. PowazekChristine Perfetti
  Derek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, Kvetch!, and SF Stories. Read what he had to say about creating effective ...
  Website Design, Websites, Word-of-Mouth
• What Women Want...OnlineAndrea Learned
  What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize that they need your widget at all. So what do ...
  E-Commerce, Marketing Tips, Online Marketing, Referrals, Testimonials, Women, Word-of-Mouth
• Can You Convert Your Marketing into a Religion? Sean D'Souza
  Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service?
  Customer Experience, Customer Satisfaction, Marketing Tips, Sales, Word-of-Mouth
• Why Dot-Coms Fail - a Webmaster's Perspective Daniel Bazac
  Sure you hear pronouncements and predictions about dot-com failures every day. But from the people who actually design them? Well, this webmaster's willing to talk.
  Advertising, Keywords, Search Engines, Websites, Word-of-Mouth
• Do Blonds Have More Fun?Wendy Comeau
  This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques grounded in science.
  Brand Awareness, Marketing Smarter, Testing, Word-of-Mouth
• Ode to Creativity - Marketing on a BudgetKimberly McCall
  Still out of cash..use your creativity! Here are some ideas to get you going.
  Creativity, Market Research, Marketing Budgets, Surveys, Thought Leadership, Web Content, Websites, Word-of-Mouth
• Cheap & Easy: Low-Cost Ways to Touch Your TargetKimberly McCall
  You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service ...
  Creativity, Customer Engagement, Public Speaking, Referrals, Small Business, Word-of-Mouth, Writing
• What Do Women Want?
  Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else?
  Advertising, Online Marketing, Web Copy, Website Design, Women, Word-of-Mouth