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• Turn Hollywood Secrets into Blockbusters Sales (Part 1)Cliff Atkinson
  Like a movie, every sales presentation you give is a performance. You are the talent, your PowerPoint is your media, and your potential client is the audience. When you give ...
  Creativity, Customer-Centric, Customer Engagement, Customer Experience, PowerPoint, Sales, Writing
• First Impressions Count with Email MarketingMark Brownlow
  If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on ...
  Customer Experience, Customer Relationships, Email Marketing, Newsletters, Writing
• The Five Most Important Words in Email MarketingDavid Patterson
  PVBIT. You may not be able to pronounce it, but you had better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B ...
  B2B Marketing, Customer Engagement, Email Marketing, Permission Email Marketing, Web Analytics, Writing
• Beyond Content: 8 Other Must-Haves For Your Email NewsletterMark Brownlow
  Content is still king. But what beyond content must be included to ensure success?
  Newsletters, Permission Email Marketing, Writing
• The Power of WhySean D'Souza
  WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?
  Customer Engagement, Websites, Writing
• Email Marketing Isn't Just About EmailMark Brownlow
  The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.
  Collaboration, E-Commerce, Email Marketing, Landing Pages, Websites, White Papers, Writing
• Content and Copy: Why They Should Work TogetherAnn Handley
  There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers.
  Copywriting, Web Content, Web Copy, Websites, Writing
• 12-Step Foolproof Sales Letter Template David Frey
  You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.
  Case Studies, Copywriting, Customer Engagement, Marketing Tips, Sales, Writing
• The Principles of Reality PR BL Ochman
  Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.
  Creativity, Press Releases, Public Relations, Targeting, Thought Leadership, Writing
• Use B2B Newsletters to Reach Your Target Jason Kassel
  The average business person receives over fifty emails a day. Is it possible to break through the inbox clutter?
  B2B Marketing, Email Marketing, Newsletters, Permission Email Marketing, Writing
• 3 Steps to Better Trade Ads Paul Hughes
  Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted.
  Ad Copy, Advertising, Logos, Marketing Tips, Taglines, Writing
• Press Releases are a Colossal Waste of Time BL Ochman
  They are - if you're doing them the traditional way. Check out these tips for press releases that get results.
  Creativity, Customer Engagement, Press Releases, Writing
• Where Are You Going Without Your Marketing Grammar? Sean D'Souza
  The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.
  Advertising, Brand Positioning, Taglines, Writing
• Five Essential Ingredients of a Good Press Release Hilary McCarthy
  Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.
  Creativity, Marketing Tips, Press Releases, Public Relations, Writing
• How to Write an Award-Winning, Sales-Kicking Creative Brief Steve McNamara
  A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?
  Creative Briefs, Hiring Outside Resources, Targeting, Writing
• Ten Tasks for Tailoring Email Newsletter Content Mark Brownlow
  Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.
  Collaboration, Customer Engagement, Hiring Outside Resources, Newsletters, Relationship Marketing, Surveys, Writing
• Will a Press Release Really Help My Business? Al Lautenslager
  Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.
  Press Kits, Press Releases, Public Relations, Writing
• Transforming Internet Newsletters into Marketing and Sales Machines Jason Kassel
  There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.
  Copywriting, Landing Pages, Lead Generation, Lead Quality, Newsletters, Writing
• Rev Up Your Writing
  Here’s how to write copy to nudge the brain in just the right way.
  Creativity, Customer Engagement, Customer Relationships, Web Content, Writing
• 12 Common Mistakes in Email Marketing
  A tidy collection of DON'Ts makes it hugely easier to catch yourself before you take an obvious misstep and tumble into email promotion oblivion.
  Email Campaigns, Email Marketing, Marketing Tips, Writing