Writing

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• The 'Secret Recipe' for PR SuccessGail Martin
  PR success isn't mysterious. It comes down to a mix of old-fashioned research, savvy trend-watching and good people skills. It is the age-old talent of telling a good story. That's ...
  Public Relations, Targeting, Thought Leadership, Writing
• How Companies Can Rise Above the 'Competitive Bakeoff'Tim Riesterer
  Do your marketing and sales communications perpetuate the head-to-head competitive bakeoff? Or does it equip and enable your sales people to participate earlier and more effectively in the customer buying ...
  Collaboration, Customer Engagement, Marketing Tips, Print Collateral, Writing
• 10 Big Mistakes Marketers Make in Case StudiesMartin Middlewood
  Customer case stories are a powerful way to communicate the value of a company, product, or service. Nobody speaks more loudly for you than your customers. But if that's the ...
  Case Studies, Customer Engagement, Targeting, Writing
• Six Strategies to Make Your Newsletters Work HarderDeborah Rapacz
  Brands that deliver general interest newsletters filled with tips, tools, and advice—but not unique, brand-differentiating content—should re-think their approach. Progressive brands are making advances in their approach, tightening the focus ...
  Brand Positioning, Branding, Customer Engagement, Newsletters, Writing
• The Demystification of Idea GenerationMike Heronime
  Numerous people have studied the process that creative people go through to develop their ideas. Most of these students of creativity agree that ideas come from a subconscious process that ...
  Ad Copy, Advertising, Marketing Inspiration, Writing
• What You Can Do About AttritionJames Chapman
  Whether your company has an ongoing customer relationship, such as a bank or magazine publisher does, or your sales effort is based on single-unit sales and repeat purchasers, attrition affects ...
  Customer Experience, Customer Retention, Writing
• Five Quick Tips for Creating Conversations Salespeople Will UseJody Canavan
  If you're like most marketers, you're probably struggling with the best ways to help your salespeople have more meaningful conversations with customers and prospects. Here are five quick tips for ...
  Case Studies, Collaboration, Marketing Tips, Public Speaking, Sales, Writing
• The Dark Side of Blogging: Warnings From Leading BloggersMichael Stelzner
  Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely ...
  Blog Comments, Blog Monitoring, Blogging, Writing
• Where to Find Good Content for Your Online NewsletterNick Usborne
  There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you ...
  Customer Engagement, Newsletters, Web Content, Writing
• How to Deal With Crisis—and Defend the BrandDavid Lemley
  How companies deal with negative experiences is just as important as creating positive experiences. In light of the recent pet-food poisoning cases, several companies have taken the lead in reassuring pet ...
  Branding, Customer Experience, Customer Service, Email Campaigns, Writing
• Want Better Sales Copy? Take a Tip From Zig ZiglarErnest Nicastro
  In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with ...
  Print Collateral, Sales, Writing
• Two Approaches to Writing Web PagesNick Usborne
  There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are.
  Copywriting, Creativity, Web Copy, Writing
• How to Get the Free Press You WantDoug Stern
  Collaboration, Marketing Smarter, Marketing Tips, Press Releases, Public Relations, Writing
• How to Make a Client-Satisfaction Survey Pay offDoug Stern
  These smartest and bravest professional service firms have discovered the risks and rewards of the client satisfaction survey done right. Here's how you can do the same.
  Customer Engagement, Customer Satisfaction, Marketing Smarter, Surveys, Writing
• Five March Madness Lessons for Email MarketersJordan Ayan
  This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title. Marketers, like the college teams, can use these five winning strategies ...
  CAN-SPAM, Email Marketing, Permission Email Marketing, Testing, Writing
• Call off the Funeral, the Press Release Is Alive and WellChris Parente
  The press release is certainly not dead, as some PR people may have you believe. Yes, it's been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any ...
  B2B Marketing, Press Releases, RSS, Social Media, Writing
• Marketing via Stories: The Selling Power of Narrative in a Conceptual AgeAndrea Learned
  As "A Whole New Mind" author Daniel Pink puts it, we have entered a new era: a less linear "conceptual age." As we live our personal lives with a better ...
  Brand Awareness, Creativity, Customer Engagement, Writing
• Twelve Tips for Conducting Effective SurveysBrian Henderson
  We've all been on the receiving end of far too many poorly constructed surveys that required too much time and energy simply to share our thoughts. Here's a top 12 ...
  Marketing Smarter, Marketing Tips, Surveys, Writing
• Case Studies With Kick: How to Write an Insight-Based Case StudyMark Levy
  Case Studies, Creativity, Writing
• Case Studies With Kick: How to Write an Insight-Based Case StudyMark Levy
  Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes ...
  Case Studies, Customer Engagement, Hiring Outside Resources, Writing