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• How to Write the Most Effective Social Media Posts [Infographic]Laura Forer
  How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six ...
  Content, Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter, Writing
• Seeking Inspiration: Four Steps to Being Creative on a DeadlineDarrin Brege
  It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when ...
  Content, Creativity, Project Management, Writing
• Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]Laura Forer
  Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can ...
  Career Management, Content, Creativity, Writing
• Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]Laura Forer
  Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid ...
  B2C, Email, Email Campaigns, Email Marketing, Humor, Writing
• Blogging Trends: Typical Post Length and Publishing FrequencyAyaz Nanji
  Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.
  Blogging, Blogging Strategy, Content, Content Marketing, Research Summaries, Writing
• The Most Effective Number in Article Headlines [Infographic]Ayaz Nanji
  Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
  Blogging, Content, Copywriting, Corporate Blogging, Research Summaries, Web Copy, Writing
• The Actionable Guide to Building an Effective Content Team (And How to Nurture It)Mayowa Koiki
  The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a ...
  Career Management, Content Marketing, Content Strategy, Web Content, Writing
• 10 Ways to Ruin an Email Campaign [Infographic]Laura Forer
  Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of ...
  Content, Customer Communications, Email, Email Campaigns, Email Marketing, Email Subject Lines, Newsletters, Writing
• The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content OnLaurie Davis
  Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique ...
  Blogging, Content, Content Marketing, LinkedIn, Public Relations, Publishing, Web Content, Writing
• 30 Pro Reporting and Interviewing Tips for Content MarketersDavid Spark
  Here are some top tips for interviewing and reporting from journalists themselves—everything from rebooting a failing interview to getting the soundbites you want.
  Content, Public Relations, Videos, Web Content, Writing
• Nine Ways to Invite More Engagement With Your ContentKristian Jønsson
  We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your ...
  Content, Customer Engagement, Engagement, Web Content, Web Copy, Writing
• How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]Laura Forer
  Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
  Customer Communications, Sales, Writing
• Ghostwriting Blog Posts for Sales Reps? Read This First.Laura Lentchitsky
  Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Sales, Writing
• How a Blog Can Help You Build a Personal Brand OnlineMilica Skocic
  To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is ...
  Blogging, Content, Personal Branding, Writing
• Why Sending Questions Before an On-Camera Interview Will Ruin Your VideoDavid Spark
  Marketers sometimes feel compelled to send questions to an interview subject beforehand, especially if that person asks for them. But, as much as you want to do it, let me ...
  Content, Content Marketing, Videos, Writing
• Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]Laura Forer
  Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.
  Advertising, Google, Search Engine Marketing, Writing
• 15 Tips to Help You Write Faster [Infographic]Laura Forer
  Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.
  Career Management, Content, Humor, Marketing Inspiration, Writing
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 DaysBana Jobe
  You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good ...
  Blogging, Content, Content Strategy, Project Management, Writing
• Email Subject Line Length: Is Brevity Better?Ayaz Nanji
  Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing