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• The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]Laura Forer
  Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens ...
  Content, Videos, Writing
• How to Make Money as a Writer [Infographic]Laura Forer
  Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.
  Career Management, Writing
• Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
  Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?!
  Career Management, Writing
• Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer ResearchAlissa Warne
  Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response ...
  Customer Behavior, Surveys, Writing
• How to Use Research to Write High-Converting CTAs and Tailor Your ContentGarrett Moon
  Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling ...
  Content, Content Marketing, Writing
• Five Subtle Mistakes That Are Limiting Your Marketing Response RateTim Carr
  If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
  Advertising, Copywriting, Writing
• How to Rank at the Top of Google Search Results (Even If You're Not No. 1)Ann Smarty
  Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions ...
  Content, Search Engines, SEO, Writing
• Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
  Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
  Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• A Smarter Approach to Link-Building: Earn Links Instead of Building ThemSenko Duras
  Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.
  Content, Content Marketing, Content Strategy, Marketing Smarter, Search Engine Marketing, Writing
• How Marketers Can Be Effective Business Storytellers (And Why They Should Be)Bree Baich
  Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?
  Content, Writing
• How to Write Exceptional Case Studies: Five Interview TipsMichael Saba
  An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
  Case Studies, Content, Writing
• How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email EverAnn Handley
  Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
  Content, Copywriting, Email, Humor, Writing
• Five Tips to Help You Level-Up Headlines and TitlesLiraz Postan
  Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
  Content, Copywriting, Creativity, Writing
• Content Creators: 12 Tips to Help You Win Over Impatient ReadersClaire Wilson
  Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can ...
  Content, Writing
• Five Journalistic Principles That Are Key to Creating Killer Marketing ContentMichael Saba
  Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.
  Career Management, Content, Writing
• This Simple Process Can Eliminate Four of Your Biggest Content Creation NightmaresKelsey Raymond
  Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you ...
  Content, Content Marketing, Content Strategy, Writing
• How to Create Engaging Social Media Campaigns That Get AttentionBen Sailer
  Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the ...
  Campaign Management, Content, Facebook, Instagram, LinkedIn, Social Media, Twitter, Writing
• The Ultimate Grammar Cheat Sheet for Writers [Infographic]Laura Forer
  This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those ...
  Content, Copywriting, Writing
• How to Keep Up With the Rise of the Visual Internet [Infographic]Laura Forer
  The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with ...
  Augmented Reality, Customer Behavior, Videos, Virtual Reality, Website Design, Writing, YouTube