Writing

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• Holiday Mailings: The What, When, and How of Cutting Through the ClutterDoug Stern
  A lump of coal in your Christmas stocking—that's what the most recent holiday mailing you managed may have felt like. So while the pain and memory are relatively fresh, let's take ...
  B2B Marketing, Customer Engagement, Targeting, Writing
• Give Your Sales Reps an Unfair Advantage—Train Your Prospective CustomersDavid Rogelberg
  Whenever people strive to buy a complex product, they want to learn as much as they can prior to talking with a sales rep. For example, people spend almost two ...
  Case Studies, Collaboration, Customer Engagement, Sales, Writing
• The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them)BL Ochman
  The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as ...
  Blog Comments, Marketing Tips, Social Media, Targeting, Writing
• The Underrated Power of the Press ReleasePaul McCord
  Most midsize-to-large companies have long learned the value of the press release, but the vast majority of small companies haven't. The notion seems to be that, to make it into ...
  Press Releases, Small Business, Writing
• Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)Daphne Gray-Grant
  Creativity, Marketing Tips, Writing
• Seven Lessons From a Blogging YearAnn Handley
  Chief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for ...
  Blog Comments, Blogging, Marketing Inspiration, Writing
• Note to CMO: A Good Story, Well Told—Screenwriting and MarketingStephen Denny
  Writing a compelling story is the inner game of marketing and is often the exclusive realm of your creative agencies. The client scowls during the presentation, asks if the logo ...
  Creativity, Marketing Inspiration, Writing
• Seven Sure-Fire Ways to Lose an Audience's AttentionAlison Davis
  Want to make sure your message doesn't get through? That your campaign disappears without a trace? That your communication program suffers a quick, painful death? Then be sure to try one ...
  Customer Engagement, Positioning, Writing
• Ten Key Questions for Your Web CopyJonathan Kranz
  Web Analytics, Web Copy, Website Design, Writing
• Killer Web Content: Make the Sale, Deliver the Service, Build the BrandGerry McGovern
  Do you have the killer instinct? A small percentage of Web content really makes a difference. It makes the sale, delivers the service, and builds the brand. This is the killer ...
  Creativity, Keywords, Web Copy, Websites, Writing
• Four Low-Cost Web Marketing StrategiesEileen Cruz Coleman
  Creativity, Keywords, Marketing Strategy, Online Marketing, PPC Campaigns, Web Analytics, Writing
• Jumping Industries Midstream in a Marketing CareerSusan Solomon
  "You're doing what?" was the astounded reaction the author received from colleagues when she decided to leave a decade-long marketing position and take a new job in another industry. She ...
  Career Management, Job Search, Writing
• Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)Daphne Gray-Grant
  A few weeks ago the author penned a popular article here on how negative thoughts can sabotage your writing. This week, she looks at the mirror image of the topic. Read ...
  Creativity, Marketing Inspiration, Writing
• Four Critical Keys to Writing a Web Site Home PageNick Usborne
  Customer Satisfaction, Value Propositions, Websites, Writing
• Cutting-Edge, Mission-Critical Analysis: Steps to Avoiding Overused GobbledygookDavid Meerman Scott
  Just as teenagers use catch phrases, certain words and phrases crop up again and again in Web sites and news releases—so much so that the gobbledygook grates against nerves. Well, duh. ...
  B2B Marketing, High-Tech Marketing, Press Releases, Public Relations, Web Copy, Writing
• Sleepwalking Through the Workday: How Internal Communications Can Engage EmployeesTonya Bacon
  According to a survey recently published in Gallup Management Journal, a startling 69% of workers are either not-engaged or actively disengaged on the job. Further research from the firm estimates ...
  Customer Engagement, Management, Writing
• Five Negative Thoughts That Can Sabotage Your Writing (and How to Shake Them)Daphne Gray-Grant
  Creativity, Marketing Smarter, Writing
• Four Low-Cost Web Marketing StrategiesEileen Cruz Coleman
  Web marketers don't sit in labs, mixing and testing search engine formulas. Good Web marketers form online relationships by joining discussion forums, subscribing to e-newsletters, visiting blogs, and introducing themselves ...
  Hiring Outside Resources, Keywords, Marketing Tips, Newsletters, Online Marketing, Targeting, Writing
• How to Write an Effective Survey QuestionnaireRobert J. Kaden
  Marketing Tips, Surveys, Writing
• How to Promote Your Book to the Top of the NY Times Best Sellers ListEric Gruber
  Although Mark Hyman, M.D, the New York Times best selling author and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article-marketing strategy ...
  Sales, Targeting, Thought Leadership, Writing